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Synopsis
"Pricing, 3rd Edition" synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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- PublisherMcGraw Hill Higher Education
- Publication date1979
- ISBN 10 0070427801
- ISBN 13 9780070427808
- BindingHardcover
- LanguageEnglish
- Number of pages256
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Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1979
ISBN 10: 0070427801
ISBN 13: 9780070427808
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Pricing: Making Profitable Decisions
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Pricing: Making profitable decisions (McGraw-Hill series in marketing)
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