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Synopsis
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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- PublisherMcGraw-Hill Education
- Publication date2002
- ISBN 10 0071198601
- ISBN 13 9780071198608
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages416
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