The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures - Hardcover

Johansson, Frans

Hardcover

ISBN 10: 1591391865 ISBN 13: 9781591391869

Publisher: Harvard Business Review Press, 2004

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Review:

...there is a good deal that managers can draw from this collection of
ideas. - From the Hardcover edition
-- The Financial Times, September 23, 2004

Synopsis:

Innovation is an evergreen topic because it is such an essential ingredient for successful growth - and this book provides a new and fascinating perspective on how new innovations can best be found and developed Managers from all kinds of companies will find this book of interest. This book is so well written and is filled with such engaging examples that we expect it to break out beyond a business audience to general readers. It is similar to "The Tipping Point" in terms of tone, readability, and rich, interesting stories, which show how innovative ideas were born in intersections that combined arenas as diverse as card games and sky rises, Palm Pilots and carrots, airplanes and cookies, ants and truck drivers.It offers practical strategies anyone can use to develop novel new ideas big and small, in all areas of life and work. The book's title refers to an explosion of creativity that occurred in Florence during the Renaissance, when the Medici banking family funded creators from many different disciplines to come together to debate, discuss, and discover new ideas. The book is about how any of us can create our own "Medici effects" using the concept of "the intersection".

• Publisher: Harvard Business Review Press
• Publication date: 2004
• ISBN 10: 1591391865
• ISBN 13: 9781591391869
• Binding: Hardcover
• Number of pages: 224