Medici Effect: What You Can Learn from Elephants and Epidemics - Softcover

Johansson, Frans

Softcover

ISBN 10: 1422102823 ISBN 13: 9781422102824

Publisher: Harvard Business Review Press, 2006

Synopsis

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

About this title

About the Author

Frans Johansson knows about intersections. He was raised in Sweden by his African-American/Cherokee mother and Swedish father. After majoring in environmental science at Brown University he went on to attend Harvard Business School. He was a founder and former CEO of Inka.net, a Boston-based enterprise software company, and VP of Business Development of Dola Health Systems, a health care company in Baltimore and Sweden.

From the Back Cover

Why do so many world-changing insights come from people with little or no
related experience? Charles Darwin was a geologist when he proposed the
theory of evolution. And it was an astronomer who finally explained what
happened to the dinosaurs.
Frans Johansson's The Medici Effect shows how breakthrough ideas most often
occur when we bring concepts from one field into a new, unfamiliar
territory, and offers examples how we can turn the ideas we discover into
path-breaking innovations.

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 2006
• ISBN 10: 1422102823
• ISBN 13: 9781422102824
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 224