What Thinking Marketing Lessons by Mcmath Robert (12 results)

Condition: Good. New Ed. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Hardback. Condition: Good.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: Brand New. 256 pages. 8.25x5.75x0.75 inches. In Stock.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Good. 240 pages. tidy ex library d/j had been plastic protectedAs McMath says: If you're ignorant of the mistakes of the past, you're bound to lose a lot of money. While What Were They Thinking? is an entertaining guide t o many of the new-product follies of the recent past, the message of the book is serious. Companies throw away literally millions repeating the mistakes of the past, such as: Buy-This-If-You're-a-Loser School of Marketing (People usually don't buy products that remind them of their shortcomings); Me-Too Madness (Th is is the number one killer of new products); Besmirching Your Good Name (Don't squander the trust of your brand by attaching its name to something totally out of character); and Selling Ice Cubes to Cocker Spaniels (This was the mistake of the tobacco industry with smokeless cigarettes, a product that appealed only to nonsmokers.). Pithy, insightful, and funny, What Were They Thinking? is orga nized in an A-to-Z format (Alzheimer's, Corporate to Zag When Everyone Else I s Zigging) and is bound to help you understand how a new product connects with consumers, like Ass-Kickin' Cajun Hot Sauce did, or doesn't connect at all, like Rabbit Jerky. …

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 257.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a 'Smithsonian for Stinkers,' Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.In What Were They Thinking , McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long experience with clods and clunkers.As People magazine put it 'McMath knows his goods--and his uglies, too'--and here he shows you how to:Steer clear of the number one killer of new products(page 129)Develop a marketing campaign based on a 'Significant Point of Difference'(page 183)Take advantage of eight'Hot Buttons for Success in the Millennium'(page 101) Keep out of the 'Buy-This-If-You're-a-Loser School of Marketing'(page 28)Combat 'Corporate Alzheimer's'(page 4)and much more .…

Taschenbuch. Condition: Neu. What Were They Thinking? | Marketing Lessons You Can Learn from Products That Flopped | Robert Mcmath | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1999 | Crown | EAN 9780812932034 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…