What Were They Thinking?: Marketing Lessons I'Ve Learned from over 80,000 New-Product Innovations and Idiocies

Robert M. Mcmath, Thom Forbes

ISBN 10: 0812929500 ISBN 13: 9780812929508
Published by Times Books, Westminister, Maryland, U.S.A., 1998
Language: English
Condition: Used - Good Hardcover

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Condition: Used - Good

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