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Value Oriented Media Management Decision (14 results)
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Value-Oriented Media Management. Decision Making Between Profit and Responsibility.
Seller: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germany
Association Member: GIAQ ILAB VDA
Seller rating 5 out of 5 stars
£ 16.99
Convert currency£ 10.42 shipping from Germany to United KingdomQuantity: 2 available
Add to basketVIII, 240 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Media Business and Innovation. Sprache: Englisch.
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£ 82.13
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 114.13
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Add to basketCondition: New. In.
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility (Media Business and Innovation)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 118.42
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£ 106.21
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£ 106.21
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Value-Oriented Media Management : Decision Making Between Profit and Responsibility
Published by Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319845446 ISBN 13: 9783319845449
Language: English
£ 124.36
Convert currency£ 12.14 shipping from Germany to United KingdomQuantity: 1 available
Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
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Value-Oriented Media Management : Decision Making Between Profit and Responsibility
Published by Springer International Publishing, 2017
ISBN 10: 3319510061 ISBN 13: 9783319510064
Language: English
£ 124.36
Convert currency£ 12.14 shipping from Germany to United KingdomQuantity: 1 available
Add to basketBuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
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£ 158.28
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£ 112.28
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£ 112.57
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Hardcover. Condition: Brand New. 240 pages. 9.25x6.25x0.75 inches. In Stock.
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Condition: New. Print on Demand.
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£ 175.59
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Add to basketCondition: New. PRINT ON DEMAND.
