Using Qualitative Research Advertising (30 results)
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
Language: English
Published by SAGE Publications, Inc (edition Second), 2011
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Paperback. Condition: Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
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£ 5.22
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipp…ed with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
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£ 2.94
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor, Ronald E.,Sheehan, Kim B.,Haley, Eric E.,Morrison, Margaret A.
- Softcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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£ 3.81
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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£ 6.81
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E., Morrison, Margaret A.
- Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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£ 8.38
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- Softcover
Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books
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£ 6.54
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paperback. Condition: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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£ 9.61
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- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
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£ 4.85
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780761923831.
- Softcover
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
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£ 16.98
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paperback. Condition: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.,Haley, Eric E.,Sheehan, Kim B.,Taylor, Ronald E.
- Softcover
Seller: Half Price Books Inc., Dallas, TX, U.S.A.Half Price Books Inc.
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£ 24.57
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A., Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E.
- Softcover
Seller: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
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£ 27.04
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: GoldBooks, Denver, CO, U.S.A.GoldBooks
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£ 89.50
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- Softcover
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
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£ 94.01
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paperback. Condition: New. Second. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 88.90
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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£ 81.00
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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 113.47
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Condition: New.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 135.67
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Condition: As New. Unread book in perfect condition.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 163.08
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Condition: New.
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 170.81
£ 8.16 shippingShips from Ireland to U.S.A.Quantity: 2 available
Condition: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight…in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . .
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Sheehan, Kim Bartel/ Haley, Eric/ Taylor, Ronald E./ Morrison, Margaret Ann
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 191.98
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 2nd edition. 217 pages. 8.75x5.75x0.50 inches. In Stock.
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 208.00
£ 7.77 shippingShips within U.S.A.Quantity: 2 available
Condition: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight…in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . . Books ship from the US and Ireland.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Ronald E. Taylor Kim B. (Bartel) Sheehan Eric E. Haley Margaret A. (Ann) Morrison Margaret Ann
- Softcover
- Print on Demand
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 156.06
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Condition: New. Print on Demand pp. xv + 218.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 162.90
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. Print on Demand pp. xv + 218 Illus.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 172.65
£ 8.55 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. PRINT ON DEMAND pp. xv + 218.
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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£ 144.64
£ 42.09 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.Über den AutorrnrnMargaret A. Morrison is Pro…fessor in the School of.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 183.73
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering adve…rtising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
