Services Marketing by Chitty William (14 results)
- Softcover
- First Edition
Seller: Prior Books Ltd, Cheltenham, United KingdomPrior Books Ltd
Contact seller5-star sellerCondition: Used - As new
£ 7.47
£ 22.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Like New. First Edition. A nearly new copy, square and tight with no creases or splits. Contents fresh and clean, not showing any pen-marks. Not from a library so no such stamps or labels. Thus a tidy book in very presentable condition.
- Softcover
Seller: Buchmarie, Darmstadt, GermanyBuchmarie
Contact seller4-star sellerCondition: Used - Good
£ 22.59
£ 35.97 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Good. Auflage: 2012.
- Softcover
Seller: INDOO, Avenel, NJ, U.S.A.INDOO
Contact seller5-star sellerCondition: New
£ 68.12
Free ShippingShips within U.S.A.Quantity: 11 available
Condition: New. Brand New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 94.07
£ 1.96 shippingShips within U.S.A.Quantity: 16 available
Condition: New.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 96.10
Free ShippingShips within U.S.A.Quantity: 11 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 103.18
£ 1.96 shippingShips within U.S.A.Quantity: 16 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 88.72
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Condition: New.
Language: English
Published by Oxford University Press Australia, Melbourne, 2019
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 106.89
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Services Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection an…d the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.NEW TO THIS EDITIONFocused on the application of theory to practice, with an emphasis on the impact of electronic devices on services marketing in a post-GFC worldNew and updated chapters on: Developing Service Products (Ch.5)The Service Delivery Process and Self-service Technology (Ch.6)Complaint Handling and Service Recovery (Ch.12)Updated to include relevant case studies and examples, including: Emerging customer segmentation in bankingAustralian tourism and its economic impactCentrelink debt recovery program (Robo Debts)Cyber security in the digital economyInnovation in education services (Coursera)Digital service in smart-home systems (Google Home).KEY FEATURESIntroductory vignettes introduce key concepts and learning objectives provide a roadmap for learning'Services in Action' boxes provide industry examples and insights reinforce the concepts covered in each chapter, and equip readers with the skills and knowledge they need to deal with the realities of the professionRevision questions draw out the key concepts from each chapter, allowing readers to test and consolidate their understanding of key topicsCase studies with domestic and global examples help apply theories to real-life business situations, and provide focused learning with questions prompting readers to probe deeper into the implications for services marketingFurther reading lists and weblinks provide additional sources for study. Prepublication record (machine generated from publisher information) Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 93.34
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 2nd edition. 496 pages. 9.75x8.00x0.75 inches. In Stock.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 99.59
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 115.17
£ 8.14 shippingShips from Ireland to U.S.A.Quantity: 11 available
Condition: New. 2019. 2nd Edition. Paperback. . . . . .
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
£ 101.29
£ 20.76 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 137.31
£ 7.80 shippingShips within U.S.A.Quantity: 11 available
Condition: New. 2019. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 131.92
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 2nd edition. 496 pages. 9.75x8.00x0.75 inches. In Stock.
