Quantitative Modelling Marketing Management (31 results)
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Published by World Scientific Publishing Co Pte Ltd, 2015
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Published by World Scientific Publishing Co Pte Ltd, 2015
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Published by World Scientific Publishing Co Pte Ltd, 2015
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - High Quality Content by WIKIPEDIA articles! Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing… viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the 'four Ps' of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans.
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Taschenbuch. Condition: Neu. Quantitative Marketing Research | Choice Modelling, Quantitative Research, Qualitative Research, Enterprise Feedback Management, Online Panel | Lambert M. Surhone (u. a.) | Taschenbuch | Englisch | 2026 | OmniScriptum | EAN 9786130498535 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Leng…ericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisStatistical Modelling: A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing Role of Structural Equation Modelling in Theory Devel…opment and Testing Partial L.
