Note Relationship Promotion Sensitivity by Fader Peter (23 results)

- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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- Softcover
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- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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- Softcover
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More images- Softcover
- Print on Demand
Seller: Forgotten Books, London, United KingdomForgotten Books
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Paperback. Condition: New. Print on Demand. This book examines the relationship between consumer demographics and their sensitivity to promotions. The author builds on and expands research into this relationship by leveraging modern data collection techniques that provide more accurate data than was previously possible. The auth…or's analysis focuses on three key variables: whether the household has children under the age of six, whether both adults in the household work, and the household income. They find that consumers with more resources and less time are more likely to be promotion-sensitive. The author also finds that the mix of supermarket chains in which a household shops is related to their promotion sensitivity. This suggests that consumers may learn to be more or less promotion-sensitive based on the stores they frequent. The author concludes that the insights provided by this study can help retailers and manufacturers better target their promotional efforts. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.

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- Softcover
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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- Hardcover
Seller: moluna, Greven, , Germanymoluna
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Gebunden. Condition: New.

- Softcover
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- Softcover
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

- Hardcover
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Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Hardcover
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Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
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Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.