Language: English
Published by Urban Land Inst (edition First Edition (US) First Printing), 1997
ISBN 10: 0874208092 ISBN 13: 9780874208092
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. First Edition (US) First Printing. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Condition: good.
Language: English
Published by Hardpress Publishing, 2013
ISBN 10: 1314724274 ISBN 13: 9781314724271
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Language: English
Published by Hardpress Publishing, 2013
ISBN 10: 1314724274 ISBN 13: 9781314724271
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Wharton Digital Press, US, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior-and thus their company as a whole.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wharton Digital Press, US, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior-and thus their company as a whole.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 13.09
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 13.09
Quantity: Over 20 available
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 218 pages. 8.50x5.50x0.60 inches. In Stock.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Chiron Media, Wallingford, United Kingdom
paperback. Condition: New.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 23.84
Quantity: Over 20 available
Add to basketCondition: New. In.