Marketing Gamification Applications Challenges (23 results)
Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2026
- Softcover
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2026
- Softcover
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2026
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Routledge, 2026
- Softcover
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2026
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Routledge, 2026
- Softcover
- First Edition
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Condition: New. 2026. 1st Edition. paperback. . . . . .
Language: English
Published by Taylor & Francis Ltd (Sales) Mai 2026, 2026
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and intera…ctive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.
Language: English
Published by Routledge, 2026
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Marketing And Gamification: Applications, Challenges, And Ethics
Paruthi, Mandakini (Editor)/ Nagina, Razia (Editor)/ Gupta, Sahil (Editor)/ Gupta, Gaurav (Editor)
Language: English
Published by Taylor & Francis Ltd, 2026
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 248 pages. 6.14x0.59x9.21 inches. In Stock.
Language: English
Published by Taylor & Francis Ltd (Sales), 2026
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Marketing and Gamification | Applications, Challenges, and Ethics | Sahil Gupta (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2026 | Taylor & Francis Ltd (Sales) | EAN 9781032694214 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot…]de | Anbieter: preigu.
Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2024
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2024
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2024
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 182.25
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Language: English
Published by Routledge, 2024
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Routledge, 2024
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Marketing and Gamification : Applications, Challenges, and Ethics
Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)
Language: English
Published by Routledge, 2024
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 177.58
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2024
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2024
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by Routledge, 2024
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Marketing and Gamification: Applications, Challenges, and Ethics
Gupta, Sahil (Editor)/ Nagina, Razia (Editor)/ Paruthi, Mandakini (Editor)/ Gupta, Gaurav (Editor)
Language: English
Published by Routledge, 2024
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 267.33
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Hardcover. Condition: Brand New. 268 pages. 9.18x6.12x9.21 inches. In Stock.
Marketing And Gamification: Applications, Challenges, And Ethics
Paruthi, Mandakini (Editor)/ Nagina, Razia (Editor)/ Gupta, Sahil (Editor)/ Gupta, Gaurav (Editor)
Language: English
Published by Taylor & Francis Ltd, 2026
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 60.42
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Paperback. Condition: Brand New. 248 pages. 6.14x0.59x9.21 inches. In Stock. This item is printed on demand.
Language: English
Published by Routledge, 2024
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 168.84
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to he…lp marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.
Language: English
Published by Routledge, 2024
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
£ 212.57
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Condition: New. PRINT ON DEMAND.
