Marketing and Gamification : Applications, Challenges, and Ethics

Book 48 of 60: Routledge Studies in Marketing

Gupta, Sahil (EDT); Nagina, Razia (EDT); Paruthi, Mandakini (EDT); Gupta, Gaurav (EDT)

ISBN 10: 1032694211 ISBN 13: 9781032694214
Published by Routledge, 2026
Language: English
Condition: Used - As new Soft cover

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