Managing High Tech Services Using by Blumberg Donald (18 results)

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Condition: New. pp. xv + 357 1st Edition.

Hardcover. Condition: Brand New. 1st edition. 357 pages. 9.25x6.25x1.00 inches. In Stock.

Condition: New. Donald F. BlumbergAs high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organ.

Condition: New. pp. xv + 357.

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Buch. Condition: Neu. Neuware - Managing High-Tech Services Using a CRM Strategy provides insight and workable solutions for service business management, derived from a logical and operational framework based upon the service market, not the traditional product-based business model. It covers the entire concept of service business management, focusing on CRM technology applied to marketing issues and new strategic directions. Through a combination of theory, structural dynamics, case studies, examples, state-of-the-art assessments, and market research results, this book provides a clear presentation and workable strategies for managing, marketing, and selling service in a variety of different business markets and situations.…

Condition: New. pp. xv + 357 This item is printed on demand.