Corporate Discourse (204 results)

Paperback. Condition: Good. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.…

Paperback. Condition: Good. Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.…

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Soft cover. Condition: Very Good. Unmarked, Clean, Bright And Solid Copy. Light Shelf Wear.

Paperback. Condition: Good. Cover shows light shelf war. Pages are clean and intact.

Hardcover. Condition: Fine. Cover has some light shelfwear. Pages are clean and intact. There is some slight dirtiness on the textblock/fore edge from handling. Has some minor dirtiness on the outside from handling. Heavy dirtiness on outside from storage.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: good. This book is in Good condition. There may be some notes and highligting but otherwise the book is in overall good condition.

paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Paperback or Softback. Condition: New. Trust, Discourse, and Corporate Corruption: The Case of Enron. Book.

Paperback. Condition: New. In this Element, the authors propose a new framework for studying how trust is built and manipulated in discourse and apply it to one of the most notorious cases of corporate misconduct in history: the Enron fraud. The framework outlines the discursive strategies speakers commonly use to manage trust, providing a tool for examining how language shapes relationships and enables wrongdoing in both physical and digital environments. The analysis, which focuses on a previously unexplored corpus of telephone conversations involving Enron traders, uncovers the discursive mechanisms through which Enron managed trust both internally and externally while manipulating California's energy markets. The findings not only provide novel insights into the Enron case but also advance our understanding of the linguistic and pragmatic foundations of trust and the relationship between discourse, trust, and corporate corruption. This title is also available as Open Access on Cambridge Core.…

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: Brand New. 96 pages. 6.00x0.20x9.00 inches. In Stock.

Condition: New. 2026. paperback. . . . . .

Condition: New.

Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.

Condition: New. 2026. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condition: Brand New. 96 pages. 6.00x0.20x9.00 inches. In Stock.

Condition: Very Good. Unused, outer pages have minor shelf wear, book content is in very good condition.

Condition: New.

Condition: As New. Unread book in perfect condition.

paperback. Condition: Very Good.

Condition: New.

Condition: New.

Paperback or Softback. Condition: New. Legitimizing Corporate Harm: The Discourse of Contemporary Agribusiness. Book.

Taschenbuch. Condition: Neu. Neuware -Ethics. Whether explicit or implicit, it plays a key role in our lives, guiding our decisions and shaping our view of what the world - including the world of business - is or ought to be like. This volume provides a thorough description of the language that is used to encode ethics, to deal with ethical issues, and to express ethical values in business and professional discourses. It explores the relationship between ethics and ethos in a variety of professional and corporate texts and genres, and investigates the role and positioning of ethics in today's cultural environment, shedding light on how it is negotiated vis-à-vis other values in the pursuit of business and professional goals. Thanks to its rigorous linguistic approach, the analysis fills a significant gap in the burgeoning scholarship on ethics in discourse, laying the ground for a better understanding of what ethical pronouncements do, linguistically and pragmatically. 194 pp. Englisch.…