Consumer Behaviour by Hoyer Wayne (13 results)

Hardback. Condition: Good. Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.…

Hardback. Condition: Good. Useful for a course in Consumer Behaviour, this book is taught at both the undergraduate and graduate levels. The primary market for this text is the undergraduate CB course, although it may be appropriate for some graduate-level courses. Consumer Behaviour is a key subject for marketing majors. The course is usually an elective for business majors and introduction to marketing is a prerequisite. The main goal of the course is to provide students with a psychological and cultural/anthropological understanding of what motives consumer behaviour. A key trend in this market is to ground key concepts and theories to the practical world of marketing, exploring the ways in which marketing executives use their knowledge of consumer behaviour to strategically market their products. This trend is expected to continue for the foreseeable future.…

Condition: New. pp. 724.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

Paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 2-3 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: Brand New. 2nd edition edition. 472 pages. 10.75x8.35x1.26 inches. In Stock.