Consumer Behavior by Nuo Lin (1 results)

Consumer Behavior (2nd Edition) (Chinese version)(Chinese Edition)
(MEI) AI LI KE ? A NUO DE // LIN DA ? PU NAI SI // QIAO ZHI ? JIN KE HAN // LI DONG ?
Language: Chinese
Published by Electronics Industry Press, 2 Pub. Date :2006-12-0, 2000
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
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paperback. Condition: New. Language:Chinese.Publisher: Electronics Industry Press. 2 Pub. Date :2006-12 -01. Contents: Chapter 1 Introduction 1.1 Overview of the daily life of consumers in the world of consumer activities 1.3 1.2 What is a consumer behavior study of consumer behavior to 1.4 Why study consumer behavior 1 0.5 Consumer Behavior in China Summary Review Questions Chapter 2 Overview 2.1 Culture and consumer behavior definition of culture and cultural characteristics of the constituent elements of 2.2 and 2.4.…