Consumer Behavior (2nd Edition) (Chinese version)(Chinese Edition)

(MEI) AI LI KE ? A NUO DE // LIN DA ? PU NAI SI // QIAO ZHI ? JIN KE HAN // LI DONG ?

ISBN 10: 7121034115 / ISBN 13: 9787121034114

Published by Electronics Industry Press, 2 Pub. Date :2006-12-0, 2000

About this Item

Language:Chinese.Publisher: Electronics Industry Press. 2 Pub. Date :2006-12 -01. Contents: Chapter 1 Introduction 1.1 Overview of the daily life of consumers in the world of consumer activities 1.3 1.2 What is a consumer behavior study of consumer behavior to 1.4 Why study consumer behavior 1 0.5 Consumer Behavior in China Summary Review Questions Chapter 2 Overview 2.1 Culture and consumer behavior definition of culture and cultural characteristics of the constituent elements of 2.2 and 2.4.

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Bibliographic Details

• Title: Consumer Behavior (2nd Edition) (Chinese version)(Chinese Edition)
• Publisher: Electronics Industry Press, 2 Pub. Date :2006-12-0
• Publication Date: 2000
• Language: Chinese
• ISBN 10: 7121034115
• ISBN 13: 9787121034114
• Binding: paperback
• Condition: New

About this title

Synopsis

Language:Chinese.No Binding.publisher:Electronics Industry Press. 2 Pub. Date :2006-12-0.description:Publisher: Electronics Industry Press. 2 Pub. Date :2006-12 -01. Contents: Chapter 1 Introduction 1.1 Overview of the daily life of consumers in the world of consumer activities 1.3 1.2 What is a consumer behavior study of consumer behavior to 1.4 Wh