Consumer Behavior by Mowen John (30 results)
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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£ 6.14
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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£ 6.14
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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£ 3.83
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: Gardner's Used Books, Inc., Tulsa, OK, U.S.A.Gardner's Used Books, Inc.
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£ 7.65
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Paperback. Condition: Good. Softcover book is in very good shape. Clean throughout with strong binding, minimal wear. Tulsa's largest used bookstore. Located on South Mingo Road since 1991. No-hassle return policy if not completely satisfied.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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£ 12.31
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Published by Prentice Hall
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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£ 6.30
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Very good
£ 5.71
£ 11.44 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.a2zbooks
Contact seller5-star sellerCondition: Used - Fair
£ 17.23
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Softcover. Condition: Fair. Considerable shelf and edge wear to cover. Highlighting/marking to text, binding is solid. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sociology & Culture; ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory N…o: ABE313542144.
More images- Hardcover
Seller: Bookbot, Prague, Czech RepublicBookbot
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£ 5.20
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Hardcover. Condition: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen.
- Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.a2zbooks
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£ 21.44
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Softcover. Condition: Good. Used good, some writing/highlighting Quantity Available: 1. ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory No: ABE335451720.
- Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.a2zbooks
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£ 22.01
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Softcover. Condition: Good. Used good, some writing and/or highlighting, Nice book and binding. Quantity Available: 1. ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory No: ABE313542118.
- Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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£ 45.94
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Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
- Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
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£ 46.09
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hardcover. Condition: New.
- Softcover
Seller: Studibuch, Stuttgart, GermanyStudibuch
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£ 6.17
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paperback. Condition: Befriedigend. 696 Seiten; 9780137700417.4 Gewicht in Gramm: 2.
- Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
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£ 61.83
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
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£ 93.11
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 69.00
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Very good
£ 14.15
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Condition: Gut. Zustand: Gut | Seiten: 354 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 96.88
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Condition: New. In.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 96.88
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Condition: New. In.
- Hardcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
£ 23.74
£ 90.02 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 800 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 119.71
£ 8.15 shippingShips from Ireland to U.S.A.Quantity: 15 available
Condition: New. Integrating control theory, evolutionary psychology, and personality, this book presents an approach to motivation, personality, and consumer behavior. It seeks to account for how personality traits interact with situation to influence consumer attitudes and actions. It identifies elemental, compound, situational…, and surface personality traits. Num Pages: 314 pages, biography. BIC Classification: JMM; JMS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 653. . 1999. Hardback. . . . .
More images- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 84.12
£ 60.02 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. The 3M Model of Motivation and Personality | Theory and Empirical Applications to Consumer Behavior | John C. Mowen | Taschenbuch | xx | Englisch | 2010 | Springer | EAN 9781441950918 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[…at]springer[dot]com | Anbieter: preigu.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 145.72
£ 7.81 shippingShips within U.S.A.Quantity: 15 available
Condition: New. Integrating control theory, evolutionary psychology, and personality, this book presents an approach to motivation, personality, and consumer behavior. It seeks to account for how personality traits interact with situation to influence consumer attitudes and actions. It identifies elemental, compound, situational…, and surface personality traits. Num Pages: 314 pages, biography. BIC Classification: JMM; JMS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 653. . 1999. Hardback. . . . . Books ship from the US and Ireland.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 100.99
£ 53.66 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivatio…n', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 100.99
£ 54.34 shippingShips from Germany to U.S.A.Quantity: 1 available
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', thi…s theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
£ 152.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Published by Tsinghua University Press, 2000
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
£ 47.24
£ 13.38 shippingShips from China to U.S.A.Quantity: 1 available
paperback. Condition: New. Language:Chinese.Pages Number: 316 Publisher: Tsinghua University Press Pub. Date :2003-8-1. concise marketing. Marketing Brief including Marketing Management. consumer behavior and Advertising. their common feature is close to marketing practice. close to the reader. close to the latest theoretical re…sults. the content concise. easy to understand. with very strong readability. Overall. these three books will be theoretical and practical operational near-perfect combination of business manage.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - Very good
£ 168.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
hardcover. Condition: Very Good. Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book.
More images- Hardcover
- Print on Demand
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 84.51
£ 60.02 shippingShips from Germany to U.S.A.Quantity: 5 available
Buch. Condition: Neu. The 3M Model of Motivation and Personality | Theory and Empirical Applications to Consumer Behavior | John C. Mowen | Buch | xx | Englisch | 1999 | Springer | EAN 9780792385431 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[do…t]com | Anbieter: preigu Print on Demand.
