Consumer Behavior
Minor, Michael, Mowen, John C.
ISBN 10: 0137371152 ISBN 13: 9780137371150
Published by Prentice Hall, 1997
Used
Hardcover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 13 October 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18043603-6
Synopsis:
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: Prentice Hall
Publication Date: 1997
Binding: Hardcover
Condition: Good
Edition: 5th.