Consumer Behavior. This item is unavailable.
Minor, Michael, Mowen, John C.
Language: English
Published by Pearson Education, Limited, 1997
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
£ 6.18
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 57909666-20
- Title
- Consumer Behavior
- Author
- Minor, Michael, Mowen, John C.
- Publisher
- Pearson Education, Limited
- Publication year
- 1997
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0137700415
- ISBN 13
- 9780137700417
- Edition
- 5th or later Edition
- Item weight
- 2.756 pounds
- Dimensions
- N/A
For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"Synopsis" may belong to another edition of this title.