Consumer Behavior
Minor, Michael, Mowen, John C.
ISBN 10: 0137700415 ISBN 13: 9780137700417
Published by Pearson Education, Limited, 1997
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57909666-20
Synopsis:
For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: Pearson Education, Limited
Publication Date: 1997
Binding: Soft cover
Condition: Good
Edition: 5th or later Edition