Changing Consumer Behaviour (23 results)
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
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Paperback. Condition: Fair. 252 pages. Cover worn. Spine ripped.
- Hardcover
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Hardcover. Condition: As New. Contents Foreword. Preface. 1. Introduction. 2. Consumer perceptions for personal care products. 3. Consumer perceptions for household products. 4. Consumer choice determinants. 5. Lifestyles and consumer behaviour. 6. Conclusions. Bibliography. Index. This book deals with the changing consumer life…style which reflects the consumer preferences and behaviour that develop and emerge from the dynamics of living in a society. It introduces the concept of consumer lifestyle which is now acquiring prominence in the research field of consumer behaviour as a result of ongoing changes in today's marketing. The study gains a clear perception of the consumer perceptions on brand image choice determinants and their product related behaviour believed to play an influential role and relates them in the context of consumer lifestyles. It makes an attempt to develop psychographic profiles of the consumers applying a large inventory of AIO statements to classify them in specific lifestyle and finally develops relationship between lifestyle variables with those of their chosen products. The core of the study intends to visualize the consumer's lifestyles through their cultural trends needs attitudes interests and values which are closely associated with the consumer behaviour. The study is based on the survey conducted in the twin cities of Hyderabad and Secunderabad considering their urbanized characteristics and multi cultural background. The conclusions drawn and the implications provide immense scope for better understanding of market segmentation and to target the potential consumers with creative positioning strategies. This book is a valuable contribution in the area of consumer behaviour and shall be useful to the academics apart form the practitioners associated with market research. 250 pp.
Published by John Murray Business
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Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
Published by Oxford Book Company
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Published by Oxford Book Company
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Published by Nicholas Brealey Pub 2024
- Softcover
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Trade Paperback. Condition: Brand New. 256 pages. 8.50x5.25x8.40 inches. In Stock.
- Softcover
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Published by Oxford Book Company
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Published by Delft University of Technology 2000
- Softcover
- First Edition
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Soft cover. Condition: Near Fine. 1st Edition. 295 p. Thesis Delft University of Technology.
Published by Nicholas Brealey Pub 2024
- Softcover
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Trade Paperback. Condition: Brand New. 256 pages. 8.50x5.25x8.40 inches. In Stock.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: English, abstract: In recent years, the UK chocolate confectionery market has been characterised by a high level o…f competition. Nevertheless, Cadbury Dairy Milk has managed to be the market leader, counteracting the overall decline in the segment with a growth of 4% in 2017. This development has been built on high levels of trust among their customers and the perception of them offering good value for money which reflects their long history in the market and extensive advertising efforts (Winter, 2018). It can be said that advertising creates and transfers social trends as well as core beliefs and values which entail the formation of an attitude and can result in a purchase intention (De Mooij, 2004, 312). Understanding how people choose between several similar products and brands as well as how they arrive at their choice, can be seen as an important aspect among marketers. Theories have been developed to describe how people make their decisions and what might influence their decision-making process. Consequently, it has become a key strategy for marketers to change consumers' behaviour and alter their attitudes towards a company, product or service through advertising (Adhikary, 2014).Based on this, the aim of this paper is to critically examine the impact of behavioural concepts on consumers and their decision-making process. Due to practical constraints, this paper cannot provide a comprehensive review of all theoretical concepts and therefore, the following two models have been chosen: operant conditioning and Attitude-Toward-The-Ad model.Each of these models will be explained theoretically and then applied to a recent advertising campaign of Cadbury to analyse the effectiveness and the impact of the campaign on consumers. Subsequently, recommendations will be given on the basis of the findings.
- Hardcover
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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Language: English
Published by Australian National University, Centre for Resource and Environmental Studies 1980
- Softcover
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Soft cover. Condition: Good. 321 pp., illustrations, bibliography. some staining of cover from water damage, book has some minor warping.
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- Softcover
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Taschenbuch. Condition: Neu. The influence of the sharing economy on changing consumer behaviour | Svea-Luisa Scherer | Taschenbuch | Englisch | 2022 | Our Knowledge Publishing | EAN 9786204407654 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter…: preigu.
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: English, abstract: In recent years, the UK chocolate confectionery market has been characterised b…y a high level of competition. Nevertheless, Cadbury Dairy Milk has managed to be the market leader, counteracting the overall decline in the segment with a growth of 4% in 2017. This development has been built on high levels of trust among their customers and the perception of them offering good value for money which reflects their long history in the market and extensive advertising efforts (Winter, 2018). It can be said that advertising creates and transfers social trends as well as core beliefs and values which entail the formation of an attitude and can result in a purchase intention (De Mooij, 2004, 312). Understanding how people choose between several similar products and brands as well as how they arrive at their choice, can be seen as an important aspect among marketers. Theories have been developed to describe how people make their decisions and what might influence their decision-making process. Consequently, it has become a key strategy for marketers to change consumers' behaviour and alter their attitudes towards a company, product or service through advertising (Adhikary, 2014).Based on this, the aim of this paper is to critically examine the impact of behavioural concepts on consumers and their decision-making process. Due to practical constraints, this paper cannot provide a comprehensive review of all theoretical concepts and therefore, the following two models have been chosen: operant conditioning and Attitude-Toward-The-Ad model.Each of these models will be explained theoretically and then applied to a recent advertising campaign of Cadbury to analyse the effectiveness and the impact of the campaign on consumers. Subsequently, recommendations will be given on the basis of the findings. 40 pp. Englisch.
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: English, abstract: In recent years, the UK chocolate confectionery market has been characterised by a…high level of competition. Nevertheless, Cadbury Dairy Milk has managed to be the market leader, counteracting the overall decline in the segment with a growth of 4% in 2017. This development has been built on high levels of trust among their customers and the perception of them offering good value for money which reflects their long history in the market and extensive advertising efforts (Winter, 2018). It can be said that advertising creates and transfers social trends as well as core beliefs and values which entail the formation of an attitude and can result in a purchase intention (De Mooij, 2004, 312). Understanding how people choose between several similar products and brands as well as how they arrive at their choice, can be seen as an important aspect among marketers. Theories have been developed to describe how people make their decisions and what might influence their decision-making process. Consequently, it has become a key strategy for marketers to change consumers' behaviour and alter their attitudes towards a company, product or service through advertising (Adhikary, 2014). Based on this, the aim of this paper is to critically examine the impact of behavioural concepts on consumers and their decision-making process. Due to practical constraints, this paper cannot provide a comprehensive review of all theoretical concepts and therefore, the following two models have been chosen: operant conditioning and Attitude-Toward-The-Ad model. Each of these models will be explained theoretically and then applied to a recent advertising campaign of Cadbury to analyse the effectiveness and the impact of the campaign on consumers. Subsequently, recommendations will be given on the basis of the findings.Books on Demand GmbH, Überseering 33, 22297 Hamburg 40 pp. Englisch.
- Softcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The paper explores the background and context of the sharing economy, looking at the historical development of the recurrent sharing society and the importance of changing values within it for the reciprocal relations…hip between companies and society. The t.
- Softcover
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The paper explores the background and context of the sharing economy, looking at the historical development of the recurrent sharing society and the importance of changing values within it for the reciprocal relationship between compani…es and society. The trend behind the sharing economy can be identified as collaborative consumption, which contributes to the current structure of the sharing economy through various causes and drivers and creates a new species of consumer. Based on this, characteristics are defined under the term 'Customers 4.0', which subsume and illustrate identified changes in their consumption patterns. Furthermore, modifications of these developments on the capital in economic, social as well as cultural respects can be recognised. These developments are closely related to the strongly affected sector of the automotive industry, which has to react to new usage motives and the changed relationship of society to each other and to the automobile.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The paper explores the background and context of the sharing economy, looking at the historical development of the recurrent sharing society and the importance of changing values within it for the reciprocal relationship between companie…s and society. The trend behind the sharing economy can be identified as collaborative consumption, which contributes to the current structure of the sharing economy through various causes and drivers and creates a new species of consumer. Based on this, characteristics are defined under the term 'Customers 4.0', which subsume and illustrate identified changes in their consumption patterns. Furthermore, modifications of these developments on the capital in economic, social as well as cultural respects can be recognised. These developments are closely related to the strongly affected sector of the automotive industry, which has to react to new usage motives and the changed relationship of society to each other and to the automobile.
