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Brand Content Image Experimentelle by Albisser Matthias (11 results)
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Condition: New.
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Condition: New. SUPER FAST SHIPPING.
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Condition: New.
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Brand Content und Brand Image: Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen (German Edition)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 39.13
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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£ 37.30
Convert currency£ 15.49 shipping from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPF. Condition: New.
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Condition: New. 1. Aufl. 2022 edition NO-PA16APR2015-KAP.
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Brand Content und Brand Image : Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Published by Springer Fachmedien Wiesbaden, 2021
ISBN 10: 365835710X ISBN 13: 9783658357108
Language: German
£ 38.11
Convert currency£ 53.69 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketTaschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In diesem Open-Access-Buch schlägt Matthias Albisser eine Konzeptualisierung von Brand Content als Botschaften der Unternehmenskommunikation vor, die gleichberechtigt eine Unternehmensperspektive (Imageaufbau) und eine Userperspektive (Mehrwert für User) einnehmen. Anhand einer experimentellen Umfrage wird der Einfluss von informativem (Tipps und Tricks) und unterhaltendem (Memes) Brand Content auf das funktionale und das emotionale Markenimage analysiert.
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Brand Content und Brand Image | Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Published by Springer Fachmedien Wiesbaden, 2021
ISBN 10: 365835710X ISBN 13: 9783658357108
Language: German
£ 38.11
Convert currency£ 60.54 shipping from Germany to U.S.A.Quantity: 5 available
Add to basketTaschenbuch. Condition: Neu. Brand Content und Brand Image | Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen | Matthias Albisser | Taschenbuch | Paperback | xxv | Deutsch | 2021 | Springer Fachmedien Wiesbaden | EAN 9783658357108 | Verantwortliche Person für die EU: Springer VS in Springer Science + Business Media, Abraham-Lincoln-Str. 46, 65189 Wiesbaden, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Brand Content und Brand Image : Experimentelle Studie über die Wirkung von Brand Content auf Imagedimensionen
Published by Springer Fachmedien Wiesbaden, 2021
ISBN 10: 365835710X ISBN 13: 9783658357108
Language: German
£ 25.04
Convert currency£ 90.81 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: Hervorragend. Zustand: Hervorragend | Sprache: Deutsch | Produktart: Bücher.
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£ 53.81
Convert currency£ 6.50 shipping from United Kingdom to U.S.A.Quantity: 4 available
Add to basketCondition: New. Print on Demand.
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Condition: New. PRINT ON DEMAND.
