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Blue Ocean Strategy Create by Mebert Andreas (21 results)
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Published by Macat Library 2017-07-15, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
Paperback. Condition: New.
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Blue Ocean Strategy : How to Create Uncontested Market Space
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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£ 9.07
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Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days. 240.
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Blue Ocean Strategy : How to Create Uncontested Market Space
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: As New. Unread book in perfect condition.
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat Library 2017-07, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
PF. Condition: New.
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Paperback. Condition: Brand New. 97 pages. 7.80x5.24x0.28 inches. In Stock.
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Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
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Paperback. Condition: Brand New. 97 pages. 7.80x5.24x0.28 inches. In Stock.
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An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (Paperback or Softback)
Published by Macat Library 7/15/2017, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
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Add to basketPaperback or Softback. Condition: New. An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space 0.26. Book.
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Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat International Limited, 2017
ISBN 10: 1912302136 ISBN 13: 9781912302130
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Blue Ocean Strategy: How to Create Uncontested Market Space
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call 'red oceans,' and instead seek out new markets, or 'blue oceans.' Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a 'blue ocean' market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space
Published by Taylor & Francis, Macat Library, 2017
ISBN 10: 1912302136 ISBN 13: 9781912302130
Language: English
£ 27.03
Convert currency£ 12.15 shipping from Germany to United KingdomQuantity: 1 available
Add to basketBuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call 'red oceans,' and instead seek out new markets, or 'blue oceans.' Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a 'blue ocean' market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
