Bayesian Statistics Marketing by Peter Rossi (28 results)

Hardback. Condition: Good. The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

hardcover. Condition: Acceptable.

Hardback. Condition: Good. The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condition: very_good.

Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

Hardcover. Condition: Very Good. No Jacket. 1st Edition. 2007.Hardcover.Very good condition.348 pages.Ships from Japan.Usually ships in 1-2 working days.

Condition: New.

Hardcover. Condition: Brand New. 1st edition. 348 pages. 9.75x6.75x1.00 inches. In Stock.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardback. Condition: New. Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.…

Condition: New. 2nd edition NO-PA16APR2015-KAP.

Condition: New.

Condition: New. 2024. 2nd Edition. hardcover. . . . . .

Condition: New. In English.

Gebundene Ausgabe. Condition: Neu. Neu Neuware, auf Lager, Sofortversand.

Condition: New. 2024. 2nd Edition. hardcover. . . . . . Books ship from the US and Ireland.

Buch. Condition: Neu. Neuware - Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: - Discussion of Bayesian methods in text analysis and Machine Learning - Updates throughout reflecting the latest research and applications - Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here - Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.…

Hardback. Condition: New. Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: Discussion of Bayesian methods in text analysis and Machine Learning Updates throughout reflecting the latest research and applications Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here Extensive case studies throughout to link theory and practice Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.…

Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condition: Brand New. 2nd edition. 391 pages. 9.50x6.75x1.25 inches. In Stock. This item is printed on demand.

Condition: New. PRINT ON DEMAND.