mcgraw hill education europe united states london (143 results)

Paperback. Condition: Very Good. Entrepreneurship and Small Firm, 5e, provides comprehensive and accessible coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day to day realities that entrepreneurs may encounter it provides a comprehensive analysis of entrepreneurship. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The acclaimed, life-changing book that shows you how to stop "working" on yourself--and start living in the moment Have you ever wondered what it would feel like to go through your life without stress or self-doubt? To have a real sense of inner peace and fulfillment? Now you can--through the three simple principles in this book. Just as they do in their world-renowned workshops, Ariel and Shya Kane teach a refreshingly natural approach to living that is easy to do yet dramatically transformative. The three simple ideas that form the foundation of their approach are: What you resist persists and grows stronger.You can only be exactly as you are in the moment.Anything you allow to be exactly as it is completes itself. Once you grasp these three straightforward but enlightened concepts, you can stop "working" on yourself and start living the life you've always wanted--free from your old perceptions, and open to world of possibilities for discovering the ins and outs of who you are. "Working on Yourself Doesn't Work has much to offer to anyone who wants a more meaningful and spiritual life." --New York Spirit magazine "This may be the most profound and life-transforming book you'll ever read. If you want a life filled with excellence, well-being, and happiness, read this book now!" --Marie Forleo, author of Make Every Man Want You. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. "Covers more information than a week's worth of private lessons." - "Ski magazine". "The All-Mountain Skier" takes you to the most difficult places on the mountain - bumps, steeps, and trees - and helps you conquer them. If you yearn for speed, gravity-defying jumps, or fluid grace on challenging terrain, here is your step-by-step guide to becoming an expert all-mountain skier. This second edition contains all the information you need on the latest equipment - including shaped skis, boots, bindings, and footbeds - to perform like a pro on crud, hardpack, powder, and ice. "Wow! This book can help you conquer the steeps of Valdez, the peaks of the Alps, the powder of Alta, and everything in between. A blizzard of information that will truly change the way you ski." - Gordy Peifer, U.S. (2000) and Canadian (1998) Freeskiing Champion, ski film star. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This book presents 30 extraordinary quilt designs derived from crests dating back to more than a thousand years. Centuries-old designs are combined with new, rich color choices and contemporary fabrics for an effect never seen in quiltmaking. Each block is accompanied by the story behind the design and step-by-step instructions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition. *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Dyeing to Quilt aims to transform fabric dye ing into a simple process any beginner can master. Joyce Mor i and Cynthia Myerberg explain the basics of colour mixing a nd, through guided workshops, show quilters how to create th eir own colour wheels. '. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Using a topics-based approach organized around provocative questions about the interaction of sports, culture and society, Sports in Society presents an accessible introduction to research and theory in the sociology of sport.This new edition continues the legacy of the previous editions while introducing new material and examples that bring theory to life. Current debates in sports, such as how youth participation can be increased or sport funding allocated, have been integrated throughout the text to provide a holistic view of society.An Online Learning Centre accompanies this book offering a range of lecturer support materials as well as resources and tests for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Stephan Schiffman can make a believer, and a winner, out of almost anyone! Ken and Daria Dolan, former hosts of CNNs Dolans Unscripted All great salespeople have one skill in common: They know how to build powerful relationships that benefit everyone. Stephan Schiffman, Americas top sales trainer, has taught this maxim with impressive results to more than 600,000 salespeople at some of the worlds top companies. In Make the Sale Happen Before Lunch, he offers 50 proven, easy-to-implement strategies you can use to: Get your next phone call returnedSet up a meeting with a reluctant prospectFormulate one simple question to learn where you stand with your contactRebound instantly from real or perceived obstaclesFrame questions to get a favorable responseRecast your product to fit your contacts specific needs Once you master Schiffmans 50 cut-to-the-chase strategies, youll get in the habit of setting something important in motion for the futureeach and every business day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Written by one of the foremost authorities in the world on sociological theory and a junior colleague (and former student) who specializes, and has already published widely, in theory, this market-leading text gives readers a comprehensive overview of the major classical theorists and contemporary schools of sociological thought. It spans the history of sociological theory from its inception to the latest theoretical developments. Key theories are integrated with biographical sketches of the lives of theorists to place readings in their personal and historical context for students. This book provides students with the context to understand the original works of classical authors as well as the framework to compare and contrast the newest substantive theories that they have learned in other sociology courses. The sixth edition has been thoroughly updated and revised to reflect current debates in sociology and includes completely new sections on Actor-Network theory, neo-Marxian theories of space, chaos in social theory and theories of globalization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Concerned about making enough milk for your baby? Wondering how to make more? Two lactation experts are here to help. Separate fact from fiction with help from this comprehensive book about improving low milk supply. Written by two leading experts who have been there themselves and officially recommended by La Leche League International, The Breastfeeding Mother's Guide to Making More Milk incorporates the latest research and discoveries about causes of low milk supply, the way your body makes milk, and how babies contribute to your milk production. Best of all, you'll find valuable suggestions for both time-honored and innovative ways to make more milk. Learn the facts about: Determining if baby is really getting enough milkSupplementing without decreasing your supplyMaximizing the amount of milk you can makeIdentifying the causes of your low supplyIncreasing your supply with the most effective methods, including pumping, herbs, medications, foods, and alternative therapiesMaking more milk when you return to work, exclusively pump, have a premie or multiples, relactate, or induce lactation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This text offers an accessible introduction to the European Union for undergraduate students. Although the text maintains an emphasis on policy within the EU, it also details the history and economics of the EU, the institutions and strategies in place, and the enlargement process. Key issues such as climate change, the economic crisis and the Lisbon Treaty are also covered. Senior Nello's clear, non-technical explanations and use of appendices for more detailed discussion of theory, ensures the book will appeal to students of economics, business, politics, history, law and European studies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Now in its ninth successful edition, "Research Methods in Psychology" unites students' passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research - from the basics of scientific inquiry, ethical conduct, and controlled observation to correlational, experimental, and applied approaches to research. Throughout, students learn research methods within the context of classic and contemporary studies from diverse areas of psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. From feng shui master, Nancilee Wydra comes the ultimate guide to creating happier, healthier surroundings right in your own backyard. "Feng Shui in the Garden" offers practical, easily implemented ideas for creating an exquisite outdoor environment in accordance with the principles of this ancient Chinese art. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This is your complete guide to writing Spanish-language documents. You have learned to communicate in Spanish but you still lack experience in writing the language. Whether you are planning to study in Mexico City, conducting business with a company in Madrid, or just sending an e-mail to a friend in Buenos Aires, you must familiarize yourself with the conventions used in the many different types of personal, professional, and academic documents you are likely to encounter.Emphasizing the challenges faced by non-native Spanish speakers, "How to Write in Spanish" provides you with the practical skills and confidence you need to write such Spanish-language documents as: applications and cover letters; curricula vitae; Business and bank documents; Personal and business e-mails; personal letters, greeting cards, and postcards; and, advertisements. Combining the features of a reference and a workbook, "How to Write in Spanish" is organized around eight concise, quick-study units, each of which provides clear English-language instructions, at least one example of each type of document, vocabulary guidelines, a checklist for common errors, numerous writing exercises, self-evaluations, and correction guidelines. "How to Write in Spanish" is an indispensable resource for Spanish-language learners and fluent speakers alike who want to expertly navigate their way through the Spanish-speaking world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The perfect trathlete training guidewhether youre a beginner or are simply looking to improve your performance Breakthrough Triathlon Training helps you discover your own abilities, identify weaknesses, and overcome pitfalls on the way to triathlon success. Brad Kearns shows you how to set realistic goals, and provides all the nuts and bolts of training, including sample exercises and flexible workout schedules to fit the demands of everyday life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. For almost three decades, Roger Pressman's Software Engineering: A Practitioner's Approach has been the world's leading textbook in software engineering. The new seventh edition represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive guide to this important subject. The seventh edition of Software Engineering: A Practitioner's Approach has been designed to consolidate and restructure the content introduced over the past two editions of the book. The chapter structure will return to a more linear presentation of software engineering topics with a direct emphasis on the major activities that are part of a generic software process. Content will focus on widely used software engineering methods and will de-emphasize or completely eliminate discussion of secondary methods, tools and techniques. The intent is to provide a more targeted, prescriptive, and focused approach, while attempting to maintain SEPA's reputation as a comprehensive guide to software engineering. The book will be organized in five (5) parts-Process, Modeling, Quality Management, Project Management, and Advanced Topics. The chapter count will remain at 32, unchanged from the sixth edition. However, eight new chapters have been developed and another six chapters have undergone major or moderate revisions. The remaining chapters have undergone minor edits/updates. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. 'Guaranteed to make you rip twice as hard' - "TransWorld Surf" magazine. This book helps you to stay out longer, catch more waves, and perform more demanding maneuvers. Whether you're a veteran surfer or just discovering the thrills of catching a big wave, this surfing-specific fitness guide helps you become a better, stronger, more agile surfer. "Fit to Surf" gives you everything you need to create a personal fitness program that builds strength and increases endurance, fine-tunes balance and coordination, and minimizes your risk of injury. Renowned personal trainer and avid surfer Rocky Snyder presents easy-to-follow, step-by-step instructions for scores of illustrated exercises that you can perform at home, in the gym, or on the water.Complete with a muscle chart and a workout log you can use to organize your personal training program, "Fit to Surf" helps you improve your wave count, maintain a higher energy level, and master maneuvers that you thought were beyond your skills. It includes: flexibility training; sun salutation warmup yoga poses; strength training; medicine ball and stability ball training; skill transfer exercises; endurance training; surf team drills; and, detailed sample workout programs. 'An easy-to-follow guide' - "Longboard Magazine". 'A must-have for your surf library' - "Girls' Surf Life" magazine. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This student study guide supports Begg, Economics 8th edition. It gives students a chance to apply their knowledge to a large selection of problems and to test their understanding of what they have read. VALUE PACK: Save money buy buying Economics 8/e and Workbook together! Click here! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Take your professional game to the next levelin 100 seconds o r less! People with inborn talent may be good at what they dobut only the mentally tough reach the highest plateaus in their field. And heres the best news of all: mental toughness is something anyone can learn. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series. Inspired on the vision of legendary basketball coach John Wooden, Selks program is as simple as it is effective. But that doesnt mean its easy. You have to put effort into your drive to success; its the only way to build up your mental muscles. Selk provides hands-on daily exercises for breaking old, self-defeating patterns of behavior and replacing them with the can-do attitude and positive behavior that would make Coach Wooden proud. Executive Toughness outlines the three fundamentals for attaining high-level success: ACCOUNTABILITYadmit to mistakes, correct them, and, most important, learn from them FOCUSon your strengths, on winning, on reaching your goal . . . for only 100 seconds per day OPTIMISMdont just believe you can succeed, know you can succeed Executive Toughness takes you through the steps of making these critical behaviors part of your everyday routine. Practice your accountability, focus, and optimism, and youll be on the path to attaining your goals; make them part of your mental DNA, and there will be no turning backever. A complete regimen from a leading expert on developing the mindset for attaining goals, Executive Toughness is your workout for ultimate success in your career and in your life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Financial Accounting and Reporting by Bill Collins and John McKeith takes an uncomplicated, step-by-step approach to intermediate level financial accounting for specialist students. Its unique three-part chapter structure builds up topic understanding without assuming too much prior knowledge, offering a manageable way to master the subject one step at a time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A delicious, nutritious gluten-free eating plan for life! From now on, a gluten-free diet doesn't have to mean taste-free, nutrition-free, and convenience-free. Yes, you must avoid a host of foods containing wheat, barley, rye, and even most oats. But nutritionist and gluten-free-diet researcher Tricia Thompson has assembled an army of food choices for you that are not just gluten-free but also tasty and packed with nutrients! The Gluten-Free Nutrition Guide is filled with new gluten-free eating strategies, the latest research, and dozens of tips on living better with celiac disease. Inside you will find: Fifty delicious gluten-free recipes, many from noted celiac disease expertsAdvice for living with and controlling celiac diseaseInformation on safe and delicious foods that boost your fiber intakeThe best ways to avoid the common pitfalls of a gluten-free diet, such as high fat intake and low intakes of B vitamins, iron, and calcium. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Good. Written by two leading film scholars, this text acknowledges the contributions of Hollywood and films from other US sources, as well as examining film-making internationally. Concepts and events are illustrated with over 1400 frame enlargements. The text takes a holistic approach by providing an in-depth look at the historical influences of film-makers from around the globe. The subject of each chapter is placed in its social context. The four types of cinema - commercial, experimental, documentary and animated film - are covered consistently throughout the book. The importance of the individual film-maker is highlighted. For example, Chapter 29, "Art Cinema and the Idea of Authorship", examines the contributions of eight international directors - Ingmar Bergman, Akira Kurosawa and Federico Fellini, amongst others - whose works demonstrate the idea of authorship and have been the catalysts for change in cinematic history. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. Developmental Psychology combines the best of two worlds in an accessible, research-oriented new textbook, adapted from the popular US text by Parke and Gauvain. It brings an international outlook to the subject, providing broader coverage of topics and a range of practical learning features to help you engage with the subject. The books topical approach allows for a sophisticated presentation of the theories that guide research in developmental psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Economics by Begg, Fischer and Dornbusch is the definitive economics textbook, providing students with the essential coverage for their economic principles course. Thoroughly revised and updated, the new edition features: New Activity Boxes in every chapter, to encourage students to apply their learning in a real-world contextNew and updated example boxes in every chapter, drawn from companies and products such as easyJet, iPod and Skype and including contemporary topics such as music downloads, Live 8, international trade and house pricesUpdated economic data in every chapter New review questions that vary in level of difficulty, with answers at the back of the book. These allow flexibility for students at different learning stages, with the opportunity to check understanding as they work through the book New and updated material reflecting recent economic changes on climate change, globalisation and the European union Lecturers - please contact your local sales representative to find out more about the Interactive Student Workbook and NetTutor supplements that support this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. In the autumn of 1968, Donald Crowhurst set out from England in his untested trimaran, a competitor in the first singlehanded nonstop around-the-world sailboat race. Eight months later, the boat was found in a calm mid-Atlantic, structurally intact with no one on board. Through Crowhurst's logs and diaries the world learned that, although he had radioed messages from his supposed round-the-world course, he had in fact never left the Atlantic. In this journalistic masterpiece, Nicholas Tomalin and Ron Hall reconstruct what happened: Crowhurst's growing distrust of his boat; his decision to attempt one of the greatest hoaxes of our time; his eleven-week radio silence; the secret visit to Argentina for repairs; the lying radio transmissions; the "triumphal" return up the Atlantic as the elapsed-time race leader; the increasing isolation wrought by his deception; and the fantastic ending. The Strange Last Voyage of Donald Crowhurst is both a suspenseful narrative and a psychological casebook of human zeal and anguish. Finally, it takes us to the heart of darkness. This book was originally published in 1970. Heavily publicized in major media (including The New York Times and two U.S. television networks), it was a bestseller, and it left a lasting impression. International Marine issued a trade paperback edition in 1995. The Sailor's Classics would be incomplete without it. Raban's introduction to our Sailor's Classics edition offers an alternative interpretation of Crowhurst's demise. Tomalin and Hall thought that Crowhurst's madness was one of despair. Raban suggests that it might have been the dizzy elation of the manic. Drifting around in the South Atlantic, Crowhurst, a failed businessman, saw himself as Einstein's equal - a man who'd found the Truth at sea. When he stepped off his boat, carrying the ship's clock and his faked logbooks, he may actually have expected to walk on water. The Crowhurst story has a haunting life of its own, and Crowhurst lives on, perversely, as a mythic hero, inspiring the Robert Stone bestseller Outerbridge Reach, a one-man opera called "Ravenshead," a string of radio and TV programs, a rumored film in the making, and a new nonfiction account of that long-ago race, A Voyage for Madmen, written by Peter Nichols (author of Sea Change). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.