mcgraw hill education europe united states (554 results)

Paperback. Condition: Very Good. Suitable for beginners who are fast learners with a background in art of crafts, "Quilt Studio" combines simple quiltmaking methods with unusually inventive techniques, all illustrated through stunning individual quilts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. "John Lees is a purveyor of sound, no nonsense career advice which delivers results, whatever your age or status." Carol Lewis, Business Features Editor, The TimesIt doesn't take months to learn how to write a CV that works, but it does take a few hours. This book is designed to take you through that process quickly, taking some short cuts, encouraging your readers to say one simple word: "yes". Features: Step by step approach to building a CV from scratch Detailed advice on getting bullet points and the profile right Example CVs, including entry level and executive CVs Demystifying of CV formats and styles, including 'hybrid', competency-based and functional CVs Drawing on over 25 years' experience of training recruiters, John Lees, author of the bestselling How To Get A Job You'll Love, is one of the UK's best known career strategists. In Knockout CV he shows you how to write CVs and cover letters that convey your strengths quickly and get you into the interview room. "A comprehensive and practical guide to building arelevant, evidence-based CV which will win the recruiter'sattention." Liz Mason, Associate Director, Alumni Career Services,London Business School, UK "You write a CV for a purpose: to get a job. Knockout CV works backwards from the desired result, analysing each feature of the CV from the perspective of impact on the decision-maker. No frills, no diversions, simply full of practical help." Shirley Anderson, HR Director, Talent and Reward, Pilkington Group Limited "This book is essential reading for anyone considering a career move or applying for another position. This is an excellent, practical guide which I believe will really make the difference to securing that interview." Christine Gaskell, Chair, Cheshire and Warrington Local Enterprise Partnership and former HR Director, Bentley Motors Ltd "John Lees leads you back to the basic document of so manyjob-hunting campaigns, and yet again opens your eyes to seethe real underlying principles. His clear and authoritative voice brings life back into what is often seen as a routine activity - CV writing - yet is so important in today's hyper-competitive job market." Matthias Feist, Head of Careers & Business Relations atRegent's University London, UK and Chair of PlaceNet: Placements in Industry Network "John has produced an honest and authentic approach to creating a winning CV which speaks to your strengths, and will make the difference to getting noticed and in front of the selection panel." Angella Clarke-Jervoise, Big 4 Partner Recruiter andInternational Career Coach Praise for John Lees' careers books: "When I read John's writing, two things happen. First, I feel as if he's standing right there, personally advising me. And second, I always come away thinking over the issue in a new way. It's a rare, but very useful, gift." Sarah Green, Associate Editor, Harvard Business Review "I know first-hand the joy that being in the right career can bring and I commend John Lees for his books and seminars which help other people do just that." Rosemary Conley CBE "John Lees is the Career Professional's professional; thedoyen of careers experts. His books and advice have helpedcountless numbers of people to enjoy better, more fulfilling careers." Dr Harry Freedman, Career and Business Strategist,Hanover Executive. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A fun, fascinating way to expand your knowledge of the Spanish language and Hispanic cultures Read & Think Spanish offers an innovative, non-intimidating approach to learning Spanish language basics. Compiled by the expert editors of Think Spanish! magazine, this book brings together 75 engaging, fully illustrated readings and articles about the life and cultures of Spanish-speaking countries organized around topics such as famous people, festivals, traditions, food, history, geography, art, sports, and music. Key grammar points and fundamentals are highlighted, comprehension questions help reinforce new Spanish vocabulary, and an extensive bilingual glossary on each page allows you to read and learn without having to stop to look up words in a dictionary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Entrepreneurship and Small Firm, 5e, provides comprehensive and accessible coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day to day realities that entrepreneurs may encounter it provides a comprehensive analysis of entrepreneurship. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The acclaimed, life-changing book that shows you how to stop "working" on yourself--and start living in the moment Have you ever wondered what it would feel like to go through your life without stress or self-doubt? To have a real sense of inner peace and fulfillment? Now you can--through the three simple principles in this book. Just as they do in their world-renowned workshops, Ariel and Shya Kane teach a refreshingly natural approach to living that is easy to do yet dramatically transformative. The three simple ideas that form the foundation of their approach are: What you resist persists and grows stronger.You can only be exactly as you are in the moment.Anything you allow to be exactly as it is completes itself. Once you grasp these three straightforward but enlightened concepts, you can stop "working" on yourself and start living the life you've always wanted--free from your old perceptions, and open to world of possibilities for discovering the ins and outs of who you are. "Working on Yourself Doesn't Work has much to offer to anyone who wants a more meaningful and spiritual life." --New York Spirit magazine "This may be the most profound and life-transforming book you'll ever read. If you want a life filled with excellence, well-being, and happiness, read this book now!" --Marie Forleo, author of Make Every Man Want You. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Every day thousands of hopefuls send off their badly composed CVs, that dont communicate the right message, in pursuit of jobs they simply dont understand. Why You? draws on John Lees 20+ years experience of training recruiters to offer his insider secrets on what really gets a CV noticed and read. If you want your CV to get you short listed it is not just what it looks like but what it says and how it communicates most succinctly what you have to offer. At the heart of this book is the need to choose and build on the right format to match your needs and aspirations and how to tailor it to ensure an employer can spot that your skills and competencies match their needs.The book is founded on extensive research amongst employers which offers fresh insights into the way employers read CVs, the things they love and hate to see and their opinions on how to write an effective CV. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. From bestselling parenting author Elizabeth Pantley, a potty-training plan that is foolproof and easy to implement. The No-Cry Potty Training Solution is a realistic, stress-free plan to help your child become independent in the bathroom. Pantleys potty training solutions are realistic, as they have been tested by actual families in every parenting situation: Busy households, single parents, working parents with limited time and money, twins and multiples, and children of varying age and temperament. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Whether you are a first time job hunter, seeking to change career, have a chequered career history, or part of the greying population, this book will put you streets ahead of the competition, helping you think through the toughest of questions and respond with total confidence. The book highlights the latest in competency interviewing techniques and equips you with the ability to thrive in any interview situation. Job Interviews: top answers to tough questions is your indispensable guide to thriving in any interview situation. Top UK Careers Guide and bestselling author, John Lees, has joined forces with American careers expert, Matthew J Deluca, to take you through the whole interview process.Updated to reflect changes in employment legislation, changes in competency based questions and developments in the use of the Internet for interview preparation this book really is a comprehensive toolkit for preparing for that all important interview. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This work aims to show students that the world of behaviour is fascinating, to help students think critically about behaviour, dispelling common myths, to convey the intellectual excitement of studying behaviour with scientific rigour, and to apply knowledge to real-world problems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Behind these motivation boosting games - the experience and creativity of one of the world's leading experts on behavior! Did you know that.Disorganization is one of life's major sources of stress - and motivation killers? Anonymity is one of the greatest factors in motivating uninhibited creativity? Will power is poor tool for achieving motivation - skill power is a much more effective approach! For managers, leaders, and individuals seeking to motivate their teams - or themselves - here is a light-hearted book of games that are based on rigorous behavioral research, not just hype.Written by Dr. Robert Epstein, editor-in-chief of "Psychology Today" magazine and a Harvard-trained psychologist, this collection includes dozens of fast, simple games and exercises, as well as two unique tests that you can use to measure your "motivation competencies" and select the games you need the most. The energy-enhancing games help participants to: jump-start personal as well as team motivation; use color to boost mood - and energy; create a motivational environment; fight boredom and burnout; boost performance; overcome failure; stop procrastination; and much more! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The bestselling book that thoroughly explores the remarkable benefits of teams at all levels of the organization. The authors provide dozens of real accounts and case studies that illustrate successes and failures and demonstrate what can be learned from these examples. A must-read guide for business leaders. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. "Covers more information than a week's worth of private lessons." - "Ski magazine". "The All-Mountain Skier" takes you to the most difficult places on the mountain - bumps, steeps, and trees - and helps you conquer them. If you yearn for speed, gravity-defying jumps, or fluid grace on challenging terrain, here is your step-by-step guide to becoming an expert all-mountain skier. This second edition contains all the information you need on the latest equipment - including shaped skis, boots, bindings, and footbeds - to perform like a pro on crud, hardpack, powder, and ice. "Wow! This book can help you conquer the steeps of Valdez, the peaks of the Alps, the powder of Alta, and everything in between. A blizzard of information that will truly change the way you ski." - Gordy Peifer, U.S. (2000) and Canadian (1998) Freeskiing Champion, ski film star. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A Manager's Guide to Self-Development has become the indispensable guide for building management skillsNow in its fifth edition the book details a self-development programme aimed at helping readers improve their managerial performance, advance their careers and realise their full potential.Key features6 new activities including find a mentor, be a good coach, treat yourself well, coping with difficult situations, effective communication styles, and multiple intelligenceSimplified diagnostic exercise to help you identify which are the best activities for you to followUpdated references and follow up activities throughoutImproved layout design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert,Brad Sugars helps you identify your company's hidden goldmines, dramatically boost your bottom line, and get on the fasttrack to big profits. And best of all, these crystal-clear, bite-sizedlessons can be put to work in your business immediately! Discover how to: Generate hundreds of promising new leadsIncrease your conversion rate of leads to salesMaximize the value of your average saleMeasure your results and fine-tune your best strategies Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Some people can make life stressful and unpleasant. Others can keep you from achieving important goals. The good news is that you don't have to let them do either! It's fully within your power to bring out the best behavior in people who are at their worst! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Real-world advice for when your twins' and multiples' concerns go beyond "Should they dress alike?" Should your twins be placed in the same homeroom at school? Does one of your kids have a harder time making friends than the other? How healthy is competition among your triplets? Christina Baglivi Tinglof, author of Double Duty and a mother of twins, expertly guides you through your kids' school years, from the first days of kindergarten to the always drama-filled years of high school. Drawing from the latest cutting-edge research and hundreds of parent-tested tips, Tinglof offers proven advice to: Encourage individuality Foster positive sibling relationshipsDiscipline effectivelyDeal with one child developing faster than the other Manage common speech and reading difficulties. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Get inside the massive search engine and learn how to make Google's enormous power work for you to find exactly what you need. This book helps you discover what librarians and researchers know and learn the best tactics and strategies for finding information on the Web, using Google search. It includes coverage of little-known Google features, such as the bargain-searching Froogle, a news service, an image search service, and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This book presents 30 extraordinary quilt designs derived from crests dating back to more than a thousand years. Centuries-old designs are combined with new, rich color choices and contemporary fabrics for an effect never seen in quiltmaking. Each block is accompanied by the story behind the design and step-by-step instructions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition. *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This title contains strategies for looking past your products - to uncover what your buyers want. The most difficult task in selling - and the number one key to success - is to get inside the head of your buyer. "CustomerCentric Selling" presents a dynamic process for first understanding and shaping your buyers' concerns, then helping those same buyers visualize using your offering to achieve goals, solve problems, or satisfy needs.Renowned sales leaders Michael Bosworth - author of the blockbuster bestseller "Solution Selling" - and John Holland outline an easy-to-follow, commonsense, and proven-successful approach to selling, one that is based on: engaging in directed conversations instead of making presentations; asking relevant questions instead of offering personal opinions; and targeting decision makers instead of product users. Bosworth and Holland combine nearly three decades of experience in sales process and training. Hundreds of lessons they learned along the way are incorporated into their CustomerCentric Sales approach - an approach proven to work for sales professionals at every level, regardless of industry or product line.Let "CustomerCentric Selling" show you how to make this revolutionary process work for you, and start you on the path to achieving long-term sales success by first forming partnerships with your buyers - based not on selling what you have but on providing what they need. 'Customercentric behavior has seven basic tenets. These are explained in sequence in the first chapter. As you read these descriptions, we invite you to imagine a spectrum of selling behaviour - ranging from traditional on one end to customercentric on the other - and to locate yourself on that spectrum. Are you where you want to be, to be as successful as you can be? 'If not, what needs to change?' - From Chapter 1.You're probably a successful salesperson, sales manager, sales executive, or CEO. You may even be one of the best. "CustomerCentric Selling" can help you to be even better. Better in that you will stop thinking in terms of your products and their features, and start thinking in terms of your buyers and their goals, problems, and needs. Better in that you will stop forcing products on buyers, and instead start allowing them to convince themselves of their need for your offerings. Better in that you will stop giving long-winded, opinion-laden speeches to lower-level 'buyers', and instead begin to have no-nonsense, results-oriented business conversations with decision makers.Better at virtually every stage of your approach. Whether you are new to sales or a CEO, the market-proven methods outlined in "CustomerCentric Selling" will show you how to: move beyond impersonal presentations to engage in situation-specific, one-to-one conversations with key decision makers; consistently use sales-ready messaging to ensure your approach is both meaningful and on target; move buyers from focusing on what your product can do for them to focusing on what they can do with your product; convert your product's features into four-step, targeted usage scenarios that drive right to the heart of your buyer's needs; and, transform the sell cycle from a realm of mystery to a rational, orderly, and cooperative process with individual buyers and even committees."CustomerCentric Selling" will show you how to transform each sales call from an annoying, artificial one-way speech into a productive, genuine two-way conversation. It will help you understand and shape your customers' needs, and then - and only then - reveal to your customer how your offering will fulfill those needs in the most cost-effective, meaningful, and customercentric manner possible. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. What drives day-to-day behaviour in an organization? The author proposes that the "silent engines" are not official policies but "unwritten" rules and that deciphering those rules is a vital step in managing change because the process reveals why people are simply unwilling to alter their behaviour. The text shows how to break free through the barriers to change. "New Yorker"-style cartoons emphasize major points. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. "Project Management" reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. A concise and accessible, yet authoritative, guide to a topic in which books are more often lengthy and technical, "Project Management" discusses team building, timing, the planning process, estimating project costs, managing project interfaces, the four stages of risk management, and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Why is Organic Growth a Smart Long-Term Strategy for Your Company? A rigorous two-year study of the top 800 value-creating public companies found that growth generated internally through a commitment to customer satisfaction, employee engagement, and profitability resulted in consistent employee retention, stock value improvements, and better returns on investment. In The Road to Organic Growth, Edward Hess shares the full results of his breakthrough study, providing fresh, and often-surprising perspectives on what it really takes to foster organic growth. Using instructive examples from leading companies such as SYSCO, Best Buy,Tiffany & Company, Outback Steakhouse, and Stryker Corporation, Hess reveals the strategies these trailblazers used to achieve long-term growth from within. Drawing upon original research, interviews, and in-depth corporate studies, Hess identifies the six keys to achieving organic growth and-most important-explains how to seamlessly and consistently incorporate them into a formula for sustainability and competitive advantage to Develop a simple, easy-to-understand business model and growth strategyBe entrepreneurial at the point of customer contactMeasure everything-from finances to operations to behaviorsBuild an engaged, loyal, and multi-talented people pipelineFind humble, internally-focused operators to lead your companyBe an execution and technology champion The Road to Organic Growth proves that you can build a sustainable, successful business without the expense of acquisitions, financial manipulations, or devaluing your employees. By exceeding customer expectations, building an employee-centric organization, and focusing intensely on measurement and performance, your company will achieve consistent, solid growth from within. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Learn how to increase your emotional intelligence with five simple tools It's no secret that emotional intelligence plays a crucial role in your relationships. But how do you apply these specialized skills in everyday life? It's easy--with this practical, ready-to-use guide by a renowned expert in the field of emotional intelligence and communication. Using the latest research and true-to-life examples, Dr. Jeanne Segal's step-by-step program shows you how to incorporate the five basic tools of emotional intelligence to enhance your relationships in the workplace, at home, and in all areas of your life. You'll learn how to: Read other peopleMake powerful connectionsDefuse arguments and conflictsRepair wounded feelingsUnderstand nonverbal cuesBuild stronger, more satisfying relationships Packed with simple exercises, revealing self-quizzes, and proven calming techniques, this user-friendly guide can help you reach into the hearts and minds of others--sometimes without saying a word! Once you master the language of emotional intelligence, you'll be able to form mutually rewarding bonds that last a lifetime. Dr. Segal's method is a complete, hands-on approach to one of the most important life skills you will ever learn. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledgeCoverage of the most up-to-date developments in your course fieldIn-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Fine. "How do I apply Lean Six Sigma in my service organization?" This is a question many executives and managers are asking. With all the emphasis on using Lean Six Sigma in manufacturing environments, the need for a clear methodology for implementing these major quality improvement initiatives in service functions has been mainly overlooked - until now. "Lean Six Sigma for Service" provides a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process. Six Sigma expert Michael George reveals how easy it is to apply relatively simple statistical and Lean tools that will reduce costs and achieve greater speed in service processes. It's no secret that service functions have a harder time applying Lean and Six Sigma principles. The manufacturing roots of these initiatives have made it unclear how to apply these tools to services; this book effortlessly makes that translation.Here, for the first time, you'll read about how classic Lean tools such as "Pull systems" and "setup reduction" are being used in procurement, call centers, surgical suites, government offices, R&D, and much more. You'll see why services are full of waste--and ripe for the benefits of Lean Six Sigma. This book provides real-world examples from situations where the critical determinants of quality and speed are the flow of information and the interaction between people. The numerous case studies demonstrate how Lean Six Sigma can be used in service organizations just as effectively as in manufacturing - and with even faster results. You'll discover how to: integrate Lean and Six Sigma and apply them side by side; become a customer-centered organization; gain control over process complexity Improve response time on signature services; apply value-based management to project selection; clean up your workspace; and develop supplier relationships.For guidance in deploying Lean Six Sigma in service organizations, reducing lead times, streamlining processes, and holding down costs, "Lean Six Sigma for Services" is the most complete, authoritative guide you can own. "Lockheed Martin recognized that our business support processes have as much opportunity for improvement as our design and build areas. By applying Lean process speed and Six Sigma quality tools to marketing, legal, contract administration, procurement, etc. we have created a competitive advantage.The lessons learned and practical case studies contained in "Lean Six Sigma for Service" provide a road map which can create great value for customers, employees and shareholders." - Mike Joyce, Vice President, Lockheed Martin. For operational excellence deploy Lean Six Sigma in your service organization.Would you like to: reduce your company's service costs by 30 to 60 percent? Improve service delivery time by 50 percent? Expand capacity by 20 percent - without adding staff? If you answered yes - and who wouldn't - then this is the book for you. "Lean Six Sigma for Services" reveals how to bring the miracle of Lean Six Sigma improvement out of manufacturing and into service functions.Michael George describes the basic elements of successful deployment, including insights from corporate leaders who have already "walked the talk" to accelerate your own journey. Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge necessary to blend Lean and Six Sigma to optimize services. You'll see how Lean Six Sigma can cut costs by reducing complexity; how to utilize its tools to provide better quality service; and how you can use shareholder value to drive project selection - without needing an MBA.

Paperback. Condition: Very Good. Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The easy way to get started in investingThe most stressful investment for any new investor is the first one. All About Investing helps remove that stress, by providing inexperienced investors with techniques for establishing realistic investment goals, buying the proper assets to meet those goals, and constructing a safe and suitable portfolio of long-term investments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.