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Successful direct marketing methods
Language: English
Published by Crain Books (edition 2nd), 1979
ISBN 10: 0872510409 ISBN 13: 9780872510401
Hardcover. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Response Television: Combat Advertising in the 1980s
Seller: Charles Berry, Bookseller, Lakeport, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Hardcover in VG+ condition, excepting ink notation by previous owner inside front cover. 208 unmarked pages. [1.6 lbs]. Book.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Paperback. Condition: Good.
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Paperback. Condition: Good. 1983 3rd printing.
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Trademark Problems and How to Avoid Them
Language: English
Published by Crain Books, Chicago, 1981
ISBN 10: 087251059X ISBN 13: 9780872510593
First Edition
Hardcover. Condition: Very Good+. No Jacket. First Printing. Revised 1981 Edition. An explanation of the history and basic characteristics of trademarks, clearance procedures and case histories dealing with trademark and brand name problems. 276 pp, indexed. Blue covers with gold stamped lettering on cover and spine. Book appears unread.
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The advertising agency business
Seller: BoundlessBookstore, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Light wear to boards. Content is clean and bright. DJ with some edge wear and creasing.
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Sales Promotion Essentials
Language: English
Published by Lincolnwood, Illinois, U.S.A.: Crain Books, 1982
ISBN 10: 0872510727 ISBN 13: 9780872510722
Soft cover. Condition: Good. No Jacket. Sales Promotion Essentials, Schultz, Don E.; Robinson, William A., Crain Bks, 1982, 234p, trade pb, bumped/scuffed covers, text clean, tanning, solid binding.8.00.truly the essentials.8.00.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Very Good.
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How to Produce an Effective TV Commercial
First Edition
Hardcover. Condition: Good. Dust Jacket Condition: Good. First Printing. Hardbound. Good/Good. 4to. General wear to covers. DJ is worn on edges/corners with several large edge tears. 284 pages.
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International Marketing Communications
Language: English
Published by Crain Books, Chicago,, 1982
ISBN 10: 0872510581 ISBN 13: 9780872510586
Hardcover. Condition: Near Fine. (1982), First Printing, Near Fine/Near Fine dj, octavo, 353pp., blue cloth hardcover, bright orange lettering on backstrip, excellent unclipped dj, binding tight, owner's bookplate and inked name on front endpapers o/w text unmarked.
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Response Television; Combat Advertising of the 1980s
Language: English
Published by Crain Books, Chicago, 1981
ISBN 10: 0872510646 ISBN 13: 9780872510647
Seller: Curious Book Shop, East Lansing, MI, U.S.A.
Association Member: MWABA
Seller rating 3 out of 5 stars
Hardcover. Condition: Very Good spine fading. Dust Jacket Condition: Very Good. Edge last page creased. Dust jacket; quarto; 208 pages pages.
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The Bellaire Guide to TV Commercial Cost Control
Language: English
Published by Crain Books, Chicago, Ilinois, 1982
ISBN 10: 0872510751 ISBN 13: 9780872510753
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Volume itself has red covers with silver lettering on the spine. Dust jacket is protected in an archival quality cover. Eight lines on page 17 are underlined in pencil; no other underlining was located; no apparent highlighting, no bookplates, no owner names, not ex-libris, no remainder marks, no folded or dogeared pages. Binding is tight. Some corner and edgewear and slight bumping. A very serviceable copy.
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Strategy in Advertising: Matching Media and Messages to Markets and Motivations (Second Edition)
Language: English
Published by Crain Books/ A Division of Crain Communications, Chicago, IL, 1984
ISBN 10: 0872510948 ISBN 13: 9780872510944
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. 406 pp. Nearly flawless book and dj with minimal external wear. Solidly bound copy with light shelfwear and edgewear. Light foxing on page edges. Occassional Highlighter marks on text.
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The Bellaire Guide to TV Commercial Cost Control
Seller: Charles Berry, Bookseller, Lakeport, CA, U.S.A.
Seller rating 5 out of 5 stars
Signed
Hardcover. Condition: Very Good. Hardcover in VG- condition (moderate wear at spine ends and corners). INSCRIBED by the author to the first owner. 205 unmarked pages. [1.3 lbs]. Signed by Author(s). Book.
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Successful direct marketing methods
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.
Seller rating 5 out of 5 stars
Signed
hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd. Chicago, 1979; signed and inscribed by author on free front end paper; gold cloth covered boards; corner and spine edge wear; gold jacket with edge and corner wear; 4to - over 9 3/4" to 12" tall; Interior is clean and unmarked; 370 pages. Additional shipping charges may be required for international or expedited orders. Signed by Author.
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Hardcover. Condition: Good.
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Hardcover. Condition: Very Good. The book has a gift inscription on the front end paper. Book.
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Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence!
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Hardcover. Condition: Very Good+. Dust Jacket Condition: Very Good. 1st Edition. 1978, Crain Books, HB 323pp, VG+/VG (edges of dj lightly worn, dj price intact, covers and their titles bright, interior clean and unmarked, binding tight).
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Sales Promotion Management
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Association Member: IOBA
Seller rating 4 out of 5 stars
trade paperbac. Condition: used: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; good trade paperback, tips bumped, PROMPT SHIPPING WITH TRACKING.
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Response television: Combat advertising of the 1980s
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Association Member: IOBA
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFirst edition. Very good in little edge-rubbed nicked dust jacket. Date stamp front free endpaper.
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Response television: Combat advertising of the 1980s
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Association Member: IOBA
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in Very good dust jacket. First Edition.
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Writing for the media: Public relations and the press
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Association Member: IOBA
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Nick to spine, some creasing.
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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RESPONSE TELEVISION Combat Advertising of the 1980's
Language: English
Published by Crain Books, Chicago, IL, 1981
ISBN 10: 0872510646 ISBN 13: 9780872510647
Seller: Riverow Bookshop, Owego, NY, U.S.A.
Seller rating 5 out of 5 stars
First Edition
Hardcover w/DJ. Condition: Good/Good. Black & White Plates (illustrator). First Edition. Chicago, IL: Crain Books. Good/Good. 1981. First Edition. Hardcover w/DJ. Sm 4to., 208pp., dust jacket light shelf wear to edges and corners, spine lightly sunned, light scratch/etch(?) marks on rear panel, otherwise good; cover light shelf wear to edges and corners, spine tips lightly bumped, otherwise good; edges of text clock lightly foxed, otherwise pages clean and unmarked. .
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Successful Direct Marketing Methods
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Acceptable dust jacket. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
