Successful direct marketing methods

Stone, Bob

ISBN 10: 0872510409 / ISBN 13: 9780872510401

Published by Crain Books, 1979

About this Item

Chicago, 1979; signed and inscribed by author on free front end paper; gold cloth covered boards; corner and spine edge wear; gold jacket with edge and corner wear; 4to - over 9 3/4" to 12" tall; Interior is clean and unmarked; 370 pages. Additional shipping charges may be required for international or expedited orders. Seller Inventory # SKU1164260

Bibliographic Details

Title: Successful direct marketing methods

Publisher: Crain Books

Publication Date: 1979

Binding: hardcover

Condition: Very Good

Dust Jacket Condition: Very Good

Signed: Signed by Author

Edition: 2nd.

About this title

Synopsis:

NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.

From the Back Cover:

“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.

“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman“...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com

“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct