Successful Direct Marketing Methods

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9780872510401: Successful Direct Marketing Methods
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NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.

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From the Back Cover:

“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.

“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman“...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com

“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct

About the Author:

Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.

Ron Jacobs is president of Jacobs &Clevenger, a multichannel, direct marketingcommunications agency that provides direct,digital, and database marketing services;transactional branding; and customermarketing programs. J&C’s practice areasinclude cross-channel strategy and planning,implementation, and creative and databaseoptimization. The author of many articles ondirect marketing and a frequent speaker, heworks with clients and organizations in theU.S. and around the world.

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Bob Stone
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Book Description Crain Books, Chicago, IL, U.S.A., 1979. Cloth. Condition: Very Good. No Jacket. Second Edition {Second Printing}. What has become clear to the traditional marketer is that direct marketing is an additional alternative, an opportunity to add a separate profit center. And, more often than not, advertising geared towards direct marketing become plus advertising for retail outlets. But the appeal of direct marketing is in no way limited to the tradtional marketer. It's there for the entrepreneur, the individualist with the courage and the foresight to start from 'scratch' and build a direct response business where one never existed before." This book has 370 pages and is illustrated throughout. Seller Inventory # 008010

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Book Description Crain Books, 1979. Hardcover. Condition: Good. 2nd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0872510409

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