9786630165166 - Business Intelligence and Data Analytics: for Strategic Sales Optimization by Neyra Mendoza, Byron José (8 results)
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condition: new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and ap…plied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to… those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. 52 pp. Englisch.
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
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£ 52.49
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Paperback. Condition: new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and ap…plied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware 52 pp. Englisch.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to thos…e underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation.
