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This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation.
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Business Intelligence and Data Analytics (Paperback)
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Our Knowledge Publishing, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786630165166
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Business Intelligence and Data Analytics
Published by
Our Knowledge Publishing, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
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Softcover
Seller: California Books, Miami, FL, U.S.A.
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Business Intelligence and Data Analytics
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9786630165166
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Business Intelligence and Data Analytics
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9786630165166
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Business Intelligence and Data Analytics
Published by
Our Knowledge Publishing Jun 2026, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. 52 pp. Englisch. Seller Inventory # 9786630165166
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Business Intelligence and Data Analytics (Paperback)
Published by
Our Knowledge Publishing, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786630165166
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Business Intelligence and Data Analytics
Published by
Our Knowledge Publishing Jun 2026, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware 52 pp. Englisch. Seller Inventory # 9786630165166
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Business Intelligence and Data Analytics : for Strategic Sales Optimization
Published by
Our Knowledge Publishing, 2026
ISBN 10: 6630165160
ISBN 13: 9786630165166
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. Seller Inventory # 9786630165166