9783030016708 - the New Luxury Experience: Creating the Ultimate Customer Experience (management for Professionals) by Batat, Wided (16 results)
Language: English
Published by Springer, 2019
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Published by Springer, 2019
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Published by Springer, 2019
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Published by Springer, 2019
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Published by Springer, 2019
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Published by Springer, 2019
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Language: English
Published by Springer, 2019
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., so…cial media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.How do consumers define luxury Is there one luxury or several 'luxuries' What kind of luxury experiences consumers want to live How can luxury houses design the ultimate luxury experience More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.Praise for The New Luxury Experience'This book providesa holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.'-- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University'Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be.The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.'--Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK.
Language: English
Published by Springer, 2019
- Hardcover
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Language: English
Published by Springer, 2019
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Language: English
Published by Springer, 2019
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Language: English
Published by Springer, Springer Mai 2019, 2019
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital… space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.How do consumers define luxury Is there one luxury or several 'luxuries' What kind of luxury experiences consumers want to live How can luxury houses design the ultimate luxury experience More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.Praise for The New Luxury Experience'This book providesa holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.'-- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University'Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be.The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.'--Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UK 268 pp. Englisch.
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Language: English
Published by Springer International Publishing, 2019
- Hardcover
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides marketers and luxury brand managers with an applied and operational vision of customer experience with luxury brandsPresents new luxury marketing strategy based on consumer experienceFeatures case studies and… interview from internat.
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Language: English
Published by Springer, Springer Mai 2019, 2019
- Hardcover
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital spa…ce (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.How do consumers define luxury Is there one luxury or several 'luxuries' What kind of luxury experiences consumers want to live How can luxury houses design the ultimate luxury experience More than in any other sector, luxury consumption is a response to a search foremotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences - not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.Praise for The New Luxury Experience'This book providesa holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.' Ravi Dhar, Director, Yale Center for Customer Insights, Yale University'Wided Batat's book offers a fresh, insightful and comprehensive analysis of the concept of the consumer's experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations' approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.' Francesca Dall'Olmo Riley, Professor of Brand Management, Kingston Business School, UKSpringer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 268 pp. Englisch.
