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9781837972777 - Marketing and Design in the Service Sector: Enhancing the Customer Experience (18 results)
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Marketing and Design in the Service Sector
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
-
Marketing and Design in the Service Sector : Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: New.
-
Marketing and Design in the Service Sector: Enhancing Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: New.
-
Marketing and Design in the Service Sector: Enhancing the Customer Experience (eng)
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: new.
-
Marketing and Design in the Service Sector : Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: As New. Unread book in perfect condition.
-
Marketing and Design in the Service Sector: Enhancing Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: New.
-
Marketing and Design in the Service Sector
Language: English
Published by Emerald Publishing Limited, GB, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Hardback. Condition: New. Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks.The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape. However, the COVID-19 pandemic brought unprecedented changes to the service industry. As a result, the product design, delivery design and setting of the sector faced a holistic change. The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry. The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape.The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development. The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.
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Marketing and Design in the Service Sector : Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Marketing and Design in the Service Sector: Enhancing Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 82.75
£ 14.68 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Marketing and Design in the Service Sector: Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. hardcover. . . . . .
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Marketing and Design in the Service Sector: Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 91.13
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
-
Marketing and Design in the Service Sector : Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
-
Marketing and Design in the Service Sector: Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.
-
Marketing and Design in the Service Sector
Language: English
Published by Emerald Publishing Limited, GB, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Hardback. Condition: New. Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks.The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape. However, the COVID-19 pandemic brought unprecedented changes to the service industry. As a result, the product design, delivery design and setting of the sector faced a holistic change. The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry. The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape.The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development. The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.
-
Marketing and Design in the Service Sector Enhancing the Customer Experience
Language: English
Published by Emerald Group Pub Ltd, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Hardcover. Condition: Brand New. 248 pages. 9.01x5.98x9.02 inches. In Stock.
-
Marketing and Design in the Service Sector Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Condition: New.
-
Marketing and Design in the Service Sector : Enhancing the Customer Experience
Language: English
Published by Emerald Publishing Limited Sep 2024, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Buch. Condition: Neu. Neuware - Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.
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Marketing and Design in the Service Sector Enhancing the Customer Experience
Language: English
Published by Emerald Group Pub Ltd, 2024
ISBN 10: 183797277X ISBN 13: 9781837972777
Hardcover. Condition: Brand New. 248 pages. 9.01x5.98x9.02 inches. In Stock. This item is printed on demand.
