Isbn: 9781742467214 - Marketing (14 results)

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by John Wiley and Sons, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by John Wiley and Sons Australia Ltd, AU, 2012

    1742467210 / 9781742467214

    • Softcover

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    Paperback. Condition: New. Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. …

  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

    • Softcover

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

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  • Language: English

    Published by Wiley, 2012

    1742467210 / 9781742467214

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by John Wiley & Sons Inc, 2012

    1742467210 / 9781742467214

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. 2011. 2nd Revised edition. Paperback. . . . . .

  • Language: English

    Published by John Wiley & Sons, 2012

    1742467210 / 9781742467214

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Paperback. Condition: Brand New. 640 pages. 9.92x8.43x1.10 inches. In Stock.

  • Language: English

    Published by John Wiley & Sons Inc, 2012

    1742467210 / 9781742467214

    • Softcover

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    Condition: New. 2011. 2nd Revised edition. Paperback. . . . . . Books ship from the US and Ireland.

  • Language: English

    Published by John Wiley and Sons Australia Ltd, AU, 2012

    1742467210 / 9781742467214

    • Softcover

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    Paperback. Condition: New. Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. …

  • Language: English

    Published by John Wiley & Sons, 2012

    1742467210 / 9781742467214

    • Softcover

    Seller: Buchpark, Trebbin, GermanyBuchpark

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    Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.