9781412931021 - Corporate Communications: Convention, Complexity and Critique by Christensen, Lars Thoeger; Morsing, Mette; Cheney, George (13 results)
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Corporate Communications
George E. Cheney Mette Morsing Lars T. (Thoger) Christensen Lars Thoger Christensen
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Corporate Communications
Cheney George E. Morsing Mette Christensen Lars T. (Thoger) Christensen Lars Thoger
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Corporate Communications
Cheney George E. Morsing Mette Christensen Lars T. (Thoger) Christensen Lars Thoger
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies . Drawing on the metaphor of the body and on a variety of theories and disciplines, this titl…e challenges the idealized notion that .
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Buch. Condition: Neu. Corporate Communications | Convention, Complexity and Critique | Lars T. Christensen (u. a.) | Buch | Englisch | 2008 | Sage Publications UK | EAN 9781412931021 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized no…tion that organizations can and should communicate as unified wholes.The authors pose important questions such as:- Where does the central idea of corporate communications come from - What are the underlying assumptions of most corporate communications practices - What are the organizational and ethical challenges of attempting truly `corporate' communication Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
