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9781069411006 - The Divided Brain: Understanding Human Behaviour in Branding and Business by Larche, Paul (20 results)
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The Divided Brain (Paperback or Softback)
Language: English
Published by Larche Communications Inc. 7/18/2025, 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback or Softback. Condition: New. The Divided Brain. Book.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback. Condition: New.
-
The Divided Brain: Understanding Human Behaviour in Branding and Business
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Condition: New.
-
The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New.
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The Divided Brain: Understanding Human Behaviour in Branding and Business
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback. Condition: Brand New. 282 pages. 5.00x0.64x8.00 inches. In Stock.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback. Condition: New.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback. Condition: New.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 14.03
£ 4.16 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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UNKNOWN
ISBN 10: 1069411000 ISBN 13: 9781069411006
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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UNKNOWN
ISBN 10: 1069411000 ISBN 13: 9781069411006
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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The Divided Brain: Understanding Human Behaviour in Branding and Business
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Condition: New. Print on Demand.
-
The Divided Brain: Understanding Human Behaviour in Branding and Business
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Condition: New. Print on Demand.
-
The Divided Brain: Understanding Human Behaviour in Branding and Business
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Condition: New. PRINT ON DEMAND.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 13.09
£ 13.56 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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The Divided Brain (Paperback)
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Paperback. Condition: new. Paperback. Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the constant tension between these two mental gears.Once you learn to spot which brain is in control, the fog lifts. What once seemed irrational becomes understandable. Sudden client reversals, hesitations in sales calls, or why one brand sticks while another flops-it all starts to make sense.Blending behavioural science with decades of real-world brand strategy, this book offers a practical lens for decoding people-not in theory, but in boardrooms, campaigns, workshops, and high-stakes conversations. Whether you're building a business, leading a team, or trying to craft messages that move people, you'll learn how to speak to the deeper instincts that actually drive decisions-because logic alone rarely wins hearts or wallets.By the final chapter, you won't just understand how the brain works-you'll be using that insight to lead smarter, connect deeper, and build brands that truly resonate. The Divided Brain is your field guide to what really moves people. If you've ever tried to make sense of what doesn't make sense, start here. The Divided Brain explains how people really make decisions using a simple neuroscience-inspired metaphor. By understanding the fast, emotional Old Brain and the slower, rational New Brain, readers learn why logic fails. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the constant tension between these two mental gears.Once you learn to spot which brain is in control, the fog lifts. What once seemed irrational becomes understandable. Sudden client reversals, hesitations in sales calls, or why one brand sticks while another flops-it all starts to make sense.Blending behavioural science with decades of real-world brand strategy, this book offers a practical lens for decoding people-not in theory, but in boardrooms, campaigns, workshops, and high-stakes conversations. Whether you're building a business, leading a team, or trying to craft messages that move people, you'll learn how to speak to the deeper instincts that actually drive decisions-because logic alone rarely wins hearts or wallets.By the final chapter, you won't just understand how the brain works-you'll be using that insight to lead smarter, connect deeper, and build brands that truly resonate. The Divided Brain is your field guide to what really moves people. If you've ever tried to make sense of what doesn't make sense, start here.
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The Divided Brain
Language: English
Published by Larche Communications Inc., 2025
ISBN 10: 1069411000 ISBN 13: 9781069411006
Taschenbuch. Condition: Neu. The Divided Brain | Paul Larche | Taschenbuch | Englisch | 2025 | Larche Communications Inc. | EAN 9781069411006 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
