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9781032328126 - Crisis Response Advertising: Insights and Implications from Covid-19 by Hachtmann, Frauke (16 results)
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Condition: As New. Unread book in perfect condition.
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Crisis Response Advertising : Insights and Implications from COVID-19
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 158.57
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New.
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Crisis Response Advertising : Insights and Implications from COVID-19
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 164.46
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Crisis Response Advertising: Insights and Implications from COVID-19
Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032328126 ISBN 13: 9781032328126
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Crisis Response Advertising
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 183.29
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Condition: New.
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Crisis Response Advertising: Insights and Implications from COVID-19
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New.
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Hardcover. Condition: Brand New. 208 pages. 9.00x6.00x0.67 inches. In Stock.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Frauke Hachtmann is Professor and William H. Kearns Chair in Journalism at the University of Nebraska-Lincoln, USA.Frauke Hachtmann is Professor and William H. Kearns Chair in Journalism at the University of N.
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Crisis Response Advertising
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 186.60
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises.Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.
