Isbn: 9781032316413 - Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices (routledge Studies in Marketing) (18 results)
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Published by Routledge, 2023
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Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito (International University of La Rioja, Spain.)
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Published by Routledge, 2023
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Published by Routledge, 2023
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Published by Routledge, 2023
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Published by Routledge, 2023
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Published by Routledge, 2023
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Published by Routledge, 2023
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Published by Taylor & Francis Ltd, 2023
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Published by Taylor and Francis, 2023
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Published by Routledge, 2023
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.…
