9781032280608 - Customer Relationship Management: Concepts, Applications and Technologies by Prior, Daniel D.; Buttle, Francis; Maklan, Stan (16 results)

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sal…es at Cranfield University, UK. Dani.

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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.