9781032260310 - Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (routledge Studies in Marketing) by Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud (19 results)
Language: English
Published by Routledge, 2023
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
- Hardcover
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
- Hardcover
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Language: English
Published by Taylor & Francis, 2023
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
- Hardcover
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
- Hardcover
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Language: English
Published by Routledge, 2023
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Language: English
Published by Routledge, 2023
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Routledge, 2023
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Published by Routledge, 2023
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Language: English
Published by Routledge, 2023
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Language: English
Published by Taylor & Francis Ltd, 2023
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Language: English
Published by Routledge, 2023
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Mabillard, Vincent (Editor)/ Pasquier, Martial (Editor)/ Vuignier, Renaud (Editor)
Language: English
Published by Routledge, 2023
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 392 pages. 9.19x6.13x0.99 inches. In Stock.
Language: English
Published by Routledge Dez 2023, 2023
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth prac…titioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. 354 pp. Englisch.
Language: English
Published by Taylor and Francis, 2023
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Language: English
Published by Taylor and Francis, 2023
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Routledge, 2023
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitio…ners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
Language: English
Published by Routledge, 2023
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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