Isbn: 9780803974906 - Rethinking Marketing: Towards Critical Marketing Accountings (11 results)
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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas Brownlie Michael A J Saren Robin Wensley Richard Whittington
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Hardcover. Condition: Brand New. 1st edition. 288 pages. 9.75x6.75x0.75 inches. In Stock.
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Condition: New. PRINT ON DEMAND pp. 288.
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Seller: moluna, Greven, Germanymoluna
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession.…
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.…
