ISBN: 9780765618016 - Go Figure! New Directions in Advertising Rhetoric (18 results)
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Go Figure! New Directions in Advertising Rhetoric
McQuarrie, Edward F., Phillips, Barbara J., Phillips, Barbar
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Condition: New. Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric. Num Pages: 336 pages, tables, figures, bibliographic references, index. BIC Classification: 2AB; CFG; GTC; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 24. Weight in Grams: 612. . 2007. 1st Edition. hardcover. . . . .…
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Go Figure!: New Directions in Advertising Rhetoric
McQuarrie, Edward F. (Editor)/ Phillips, Barbara J. (Editor)
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Condition: New. Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric. Num Pages: 336 pages, tables, figures, bibliographic references, index. BIC Classification: 2AB; CFG; GTC; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 24. Weight in Grams: 612. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Edward F. McQuarrie, Barbara J. PhillipsRhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its . …
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.…
