9780765613271 - Electronic Customer Relationship Management (advances in Management Information Systems) by Fjermestad, Jerry; Robertson Jr, Nicholas C (16 results)
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Condition: Good. VG condition book without dust jacket. Boards are clean with a little light wear. Book has clean and bright contents.
Language: English
Published by Armonk, New York, U.S.A.: M E Sharpe Inc, 2006
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each…chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
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Electronic Customer Relationship Management (Advances in Management Information Systems)
Fjermestad, Jerry (Editor)/ Romano, Nicholas C., Jr. (Editor)
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fjermestad, Jerry Robertson Jr, Nicholas CThis work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new framework…s derived from current cases and applications.
