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Published by Armonk, New York, U.S.A.: M E Sharpe Inc, 2006
ISBN 10: 0765613271 ISBN 13: 9780765613271
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by M.E. Sharpe Incorporated, 2006
ISBN 10: 0765613271 ISBN 13: 9780765613271
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 224 Figure.
Language: English
Published by M.E. Sharpe Incorporated, 2006
ISBN 10: 0765613271 ISBN 13: 9780765613271
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Language: English
Published by M.E. Sharpe Incorporated, 2006
ISBN 10: 0765613271 ISBN 13: 9780765613271
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fjermestad, Jerry Robertson Jr, Nicholas CThis work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.