Electronic Customer Relationship Management (Advances in Management Information Systems) - Hardcover

Fjermestad, Jerry; Robertson Jr, Nicholas C

 
9780765613271: Electronic Customer Relationship Management (Advances in Management Information Systems)
Hardcover
ISBN 10: 0765613271 ISBN 13: 9780765613271
Publisher: Routledge, 2006

Synopsis

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

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About the Author

Fjermestad, Jerry; Robertson Jr, Nicholas C

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2006
Language
English
ISBN 10 
0765613271
ISBN 13 
9780765613271
Binding
Hardcover
Edition number
1
Number of pages
224

Other Popular Editions of the Same Title

9781138692800: Electronic Customer Relationship Management (Advances in Management Information Systems)

Featured Edition

ISBN 10:  1138692808 ISBN 13:  9781138692800
Publisher: Routledge, 2016
Softcover