Published by Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Wiley, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by John Wiley & Sons 07/02/2001, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by John Wiley and Sons, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Published by John Wiley & Sons 07/02/2001, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Published by John Wiley & Sons Inc, Somerset, New Jersey, U.S.A., 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: ! Turtle Creek Books !, Mississauga, ON, Canada
First Edition
Hardcover. Condition: As New. Dust Jacket Condition: As New. First Edition. Lovely crisp clean hardcover 1st edition. Minor shelfwear otherwise appears unread. From the publisher:"When a firm's employees convey a brand's essence in everything they do on its behalf for its customers and other stakeholders, they can improve significantly their success in the market place. At the same time they can make the world a better place for themselves and their customers. The customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Perceived brand performance depends, to a large degree, on whether these expectations were, or were not, satisfied as a result of a customer's interaction with employees in the delivery of the product of the service. Hamish Pringle and William Gordon show how an oragnisation can ensure a holistic delivery of the brand. The authors have put together a solid framework that allows companies to move beyond the traditional mode of "command and control" into a new management space, that of "self-confident" organisation. Their framework allows top management to evaluate their customers' expectations of their brand and to set about creating a branded service culture that consistently exceeds them. The aim of the process is to develop a reputation for an organisation's brand that will generate customer loyalty, recruit new users, and significantly increase profitability. This book shows how a sales force, a call centre, a shop floor, a management team and an entire boardroom can be enlisted for the benefit of the brand and the company.".
Published by Wiley, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!.
Published by Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: bainebridge booksellers, Bronx, NY, U.S.A.
Hardcover. Condition: New. Dust Jacket Condition: New. Language: eng Language: eng Language: eng Language: eng.
Published by John Wiley & Sons, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Ammareal, Morangis, France
Hardcover. Condition: Bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Damaged dust jacket. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by John Wiley and Sons, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: BoundlessBookstore, Wallingford, United Kingdom
Condition: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Book has clean and bright contents.
Published by Wiley, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by Wiley, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Hardcover. Condition: Near Fine/Near Fine. How to create an organizational culture that promotes brand image and build s customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this gro undbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole org anization, especially those staff members who interact directly with custom ers, "live the brand." With the help of case studies chronicling the succes s (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate custome r brand expectations and create a branded service culture that meets or exc eeds those expectations, every time. Among other things, readers learn prov en techniques for enlisting a sales force, call service, shop floor, and ev en the entire boardroom into doing their parts to promote brand loyalty. Hamish Pringle (London, UK) is a Principal in Brand Beliefs, Ltd. William G ordon (London, UK) works as Partner in Strategy for Accenture, previously A ndersen Consulting, in London. Editorial Reviews Review ".enlightening and inspiring." (Public Relations Quarterly, Winter 2001 ) From the Inside Flap When a firm's employees convey a brand's essence in everything they do on i ts behlaf for its customers and other stakeholders, they can improve signif icantly their success in the market place. At the same time they can make t he world a better place for themselves and their customers. The customer's perception of the quality of service received in a.
Published by Wiley, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Hamelyn, Madrid, Spain
Condition: Bueno. : How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation. EAN: 9780471496069 Tipo: Libros Título: Brand Manners: How to Create The Self-confident Organisation to Live The Brand Autor: Pringle Editorial: Wiley Formato: Tapa dura.
Published by John Wiley & Sons, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Antiquariat Buchkauz, Herzogenburg, Austria
8° , Hardcover/Pappeinband. Condition: Gut. First Edition, EA,. 314 pages, dustjacket, fine condition, (language: english) Sprache: Englisch Gewicht in Gramm: 605.
Published by John Wiley & Sons 16.01.2001, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Condition: Wie neu - gebraucht. Gebundene Ausgabe 334 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe John Wiley & Sons , 2001-01-16 334 S. , Brand Manners: How to Create the Self-Confident Organisation to Live the Brand (Business), Pringle, Hamish.
Published by John Wiley & Sons Ltd, London, 2001
ISBN 10: 0471496065 ISBN 13: 9780471496069
Seller: CURIO, Grimsby, N. E. Lincolnshire, United Kingdom
First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. First Edition / First Print. Hardback copy in black boards with silver gilt lettering to spine. Unclipped dustjacket in new removable protective clear sleeve. 314pp. Not library copy, no inscriptions. (16/7).