Isbn: 9780471496069 - Brand Manners: How to Create the Self-confident Organisation to Live the Brand (21 results)

Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

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Condition: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Book has clean and bright contents.

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Hardcover. Condition: New. Dust Jacket Condition: New. Language: eng Language: eng Language: eng Language: eng.

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Hardcover. Condition: As New. Dust Jacket Condition: As New. First Edition. Lovely crisp clean hardcover 1st edition. Minor shelfwear otherwise appears unread. From the publisher:"When a firm's employees convey a brand's essence in everything they do on its behalf for its customers and other stakeholders, they can improve significantly their success in the market place. At the same time they can make the world a better place for themselves and their customers. The customer's perception of the quality of service received in a given situation is almost entirely a function of their pre-existing expectations created by the brand. Perceived brand performance depends, to a large degree, on whether these expectations were, or were not, satisfied as a result of a customer's interaction with employees in the delivery of the product of the service. Hamish Pringle and William Gordon show how an oragnisation can ensure a holistic delivery of the brand. The authors have put together a solid framework that allows companies to move beyond the traditional mode of "command and control" into a new management space, that of "self-confident" organisation. Their framework allows top management to evaluate their customers' expectations of their brand and to set about creating a branded service culture that consistently exceeds them. The aim of the process is to develop a reputation for an organisation's brand that will generate customer loyalty, recruit new users, and significantly increase profitability. This book shows how a sales force, a call centre, a shop floor, a management team and an entire boardroom can be enlisted for the benefit of the brand and the company.".…

Condition: Very Good. : En 'Brand Manners', Hamish Pringle y William Gordon exploran cómo crear una cultura organizacional que promueva la imagen de marca y fomente la lealtad del cliente. A través de estudios de caso de gigantes de marcas internacionales, los autores desarrollan un marco integral para evaluar las expectativas del cliente y construir una cultura de servicio que las supere. El libro ofrece técnicas probadas para involucrar a todos los niveles de la empresa en la promoción de la lealtad a la marca, desde la fuerza de ventas hasta la alta dirección. EAN: 9780471496069 Tipo: Libros Categoría: Negocios y Economía Título: Brand Manners Autor: Hamish Pringle| William Gordon Editorial: John Wiley & Sons Idioma: en Páginas: 314 Formato: tapa dura.…

Hardcover. Condition: Bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Damaged dust jacket. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Condition: new.

Condition: Good.

hardcover. Condition: Very Good.

Condition: Very Good.

Condition: Wie neu - gebraucht. Gebundene Ausgabe 334 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe John Wiley & Sons , 2001-01-16 334 S. , Brand Manners: How to Create the Self-Confident Organisation to Live the Brand (Business), Pringle, Hamish.…

Hardcover. Condition: Near Fine/Near Fine.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. First Edition / First Print. Hardback copy in black boards with silver gilt lettering to spine. Unclipped dustjacket in new removable protective clear sleeve. 314pp. Not library copy, no inscriptions. (16/7).