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9780415801713 - Interactive Marketing: Revolution or Rhetoric : 12 Routledge Interpretive Marketing Research by Miles, Christopher (21 results)
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Add to basketHardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Interactive Marketing : Revolution or Rhetoric?
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Interactive Marketing: Revolution or Rhetoric?: 12 (Routledge Interpretive Marketing Research)
Language: English
Published by Routledge 2010-03-18, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Hardcover. Condition: New.
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Condition: New.
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Interactive Marketing
Language: English
Published by Taylor & Francis Group, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Condition: New. pp. 256.
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Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research)
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Interactive Marketing
Language: English
Published by Taylor & Francis Group, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Condition: New. pp. 256.
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Interactive Marketing: Revolution or Rhetoric?
Language: English
Published by Taylor & Francis Ltd, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Interactive Marketing: Revolution or Rhetoric?: 12 (Routledge Interpretive Marketing Research)
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Condition: New. Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. Series: Routledge Interpretive Marketing Research. Num Pages: 256 pages, 7 black & white line drawings. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 154 x 19. Weight in Grams: 482. . 2010. 1st Edition. hardcover. . . . .
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Interactive Marketing : Revolution or Rhetoric?
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Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research) Christopher Miles
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Hardcover. Condition: gut. Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research) In deutscher Sprache. pages.
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Hardcover. Condition: Brand New. 1st edition. 244 pages. 9.10x6.20x0.80 inches. In Stock.
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Condition: New. Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. Series: Routledge Interpretive Marketing Research. Num Pages: 256 pages, 7 black & white line drawings. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 154 x 19. Weight in Grams: 482. . 2010. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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Interactive Marketing: Revolution or Rhetoric?
Language: English
Published by Taylor & Francis Ltd, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Interactive Marketing
Language: English
Published by Taylor & Francis Group, 2010
ISBN 10: 0415801710 ISBN 13: 9780415801713
Condition: New. pp. 256 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam This item is printed on demand.
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Chris Miles is an Assistant Professor in the Department of Public Relations & Advertising at Eastern Mediterranean University in the Turkish Republic of Northern Cyprus. He has published articles in Marketing Theory on the relationship between market.
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Interactive Marketing
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.
