9780415801713 - Interactive Marketing: Revolution or Rhetoric?: 12 (routledge Interpretive Marketing Research) by Miles, Christopher (19 results)
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Condition: New. Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between d…istinction-making systems. Series: Routledge Interpretive Marketing Research. Num Pages: 256 pages, 7 black & white line drawings. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 154 x 19. Weight in Grams: 482. . 2010. 1st Edition. hardcover. . . . .
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Hardcover. Condition: gut. Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research) In englischer Sprache. pages.
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Condition: New. Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between d…istinction-making systems. Series: Routledge Interpretive Marketing Research. Num Pages: 256 pages, 7 black & white line drawings. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 154 x 19. Weight in Grams: 482. . 2010. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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Hardcover. Condition: Brand New. 1st edition. 244 pages. 9.10x6.20x0.80 inches. In Stock.
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Chris Miles is an Assistant Professor in the Department of Public Relations & Advertising at Eastern Mediterranean University in the Turkish Republic of Northern Cyprus. He has published articles in Marke…ting Theory on the relationship between market.
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Condition: New. pp. 256 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam This item is printed on demand.
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Condition: New. PRINT ON DEMAND pp. 256.
