9780415436021 - Flagship Marketing: Concepts and Places: 39 (routledge Advances in Management and Business Studies) (20 results)
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- First Edition
Seller: Hard To Find Editions, Bristol, AVON, United KingdomHard To Find Editions
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Hardcover. Condition: Good. 1st Edition. This book has been read. Corners to front hardcover a little scuffed. However all pages intact with no highlighting or writing contained within. The spine remains undamaged with tight binding and the book is generally in good condition. Fast dispatch within and from the UK. 100% money bac…k guarantee.
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Taylor & Francis Group, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Condition: New. pp. 224.
Language: English
Published by Routledge 2009-11-12, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise. Editor(s):… Brown, Reva; Kent, Tony. Series: Routledge Advances in Management and Business Studies. Num Pages: 240 pages, 24 black & white illustrations, 11 black & white tables, 9 black & white halftones, 15 bl. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 164 x 18. Weight in Grams: 510. . 2009. 1st Edition. hardcover. . . . .
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Hardcover. Condition: Brand New. 1st edition. 240 pages. 9.65x7.01x0.67 inches. In Stock.
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
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Condition: New. Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise. Editor(s):… Brown, Reva; Kent, Tony. Series: Routledge Advances in Management and Business Studies. Num Pages: 240 pages, 24 black & white illustrations, 11 black & white tables, 9 black & white halftones, 15 bl. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 164 x 18. Weight in Grams: 510. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condition: Brand New. New. Delivery takes 20-25 days. Print on Demand.
Language: English
Published by Taylor & Francis Group, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 224 This item is printed on demand.
Language: English
Published by Taylor & Francis Group, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 224.
Language: English
Published by Taylor & Francis, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University. Flagships are the physical apogee of consumerism, p.
Language: English
Published by Taylor and Francis, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Taylor and Francis, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Routledge, 2009
Series: Book 31 of 107 - Routledge Advances in Management and Business Studies
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing togethe…r a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice.Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
