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9780415314213 - Integrated Marketing Communications : a Primer by Kitchen, Philip; De Pelsmacker, Patrick (20 results)
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Soft Cover. Condition: Very Good. Support Small Business by buying this book! Family owned bookstore in Steubenville, Ohio. Book in Very Good condition. Binding strong and tight. No marks noted in text. Light wear to cover.
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A Primer for Integrated Marketing Communications
Language: English
Published by Taylor & Francis Group, 2004
ISBN 10: 0415314216 ISBN 13: 9780415314213
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A Primer for Integrated Marketing Communications
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Paperback. Condition: new. New Copy. Customer Service Guaranteed.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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A Primer for Integrated Marketing Communications
Language: English
Published by Taylor & Francis Ltd, 2004
ISBN 10: 0415314216 ISBN 13: 9780415314213
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Integrated Marketing Communications : A Primer
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Integrated Marketing Communications : A Primer
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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A Primer for Integrated Marketing Communications
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 68.08
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Integrated Marketing Communications : A Primer
Language: English
Published by Routledge 2004-07-08, 2004
ISBN 10: 0415314216 ISBN 13: 9780415314213
£ 65.39
£ 15.49 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New.
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Integrated Marketing Communications : A Primer
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Num Pages: 208 pages, 18 black & white line drawings. BIC Classification: KJ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 154 x 13. Weight in Grams: 324. . 2004. 1st Edition. paperback. . . . .
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Paperback. Condition: Brand New. 1st edition. 193 pages. 9.00x6.00x0.50 inches. In Stock.
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Condition: New. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Num Pages: 208 pages, 18 black & white line drawings. BIC Classification: KJ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 154 x 13. Weight in Grams: 324. . 2004. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
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Condition: New. Satisfaction Guaranteed or your money back.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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A Primer for Integrated Marketing Communications
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 69.02
£ 4.16 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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A Primer for Integrated Marketing Communications
Language: English
Published by Taylor & Francis Ltd, 2004
ISBN 10: 0415314216 ISBN 13: 9780415314213
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Philip Kitchen, Patrick de PelsmackerThis textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IM.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
